Lewis Hamilton may be a championship-winning driver but now has reached out his branches to become a successful entrepreneur too. Hamilton started his vegan food chain. The driver has been a big supporter of adopting a healthier lifestyle and he also promoted it over his social media. He first took up a greener lifestyle, which soon led the Brit to follow a vegan diet. But the driver had an idea, which came in first as a food truck.
One of his first ideas came to life at Yas Marina in 2019, when Hamilton announced a food truck for Neat Burger. He took to Instagram to let the fans know that it stood near Gate 18. And with great results, the driver went on to open an outlet for Neat Burger in New York. Neat Burger is a fast-food chain that sells chicken burgers, hotdogs, etc. However, there’s a catch. All the food is completely plant-based. Hamilton’s idea and outlet took off in the first year as it was evaluated at $70 million.
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Hamilton’s idea of promoting his huge food chain brand in the US needed to be backed by investors. That is when Jack, or Leonardo DiCaprio came in his Titanic to save the day. The actor invested in Lewis’ million-dollar idea as he plans on bringing Neat Burger to a global audience. As of now, Neat Burger has plans to open its outlets in the US and three in London. Nonetheless, with its success, Hamilton has plans to bring the outlet to various cities and countries.
Real Madrid star joins hands with Lewis Hamilton as an investor
After the major success of the Neat Burger outlet, Hamilton called out for investors. The Mercedes star already had his company evaluated at $70 million. However, after DiCaprio’s investment in the business, the valuation spiked by $30 million. Neat Burger is as of now, evaluated at $100 million. With the success of the business, the Real Madrid star decided to join in on the bandwagon. Thibaut Courtois, the Belgian footballer joined the new investors of the business.
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After the new investors joined the business venture, they raised a total of $18 million. Lewis Hamilton now is the part-owner of Neat Burger. The seven-time champion has also promoted the brand on his social media. With that being said, he continues to promote a greener lifestyle all over on his social media. The Neat Burger evaluated already at over $100 million, the driver is not far away from becoming the next billionaire after Toto Wolff.
The Mercedes star also signed a contract with his team. The contract is $60 million which makes him the highest-paid driver in Formula 1 as of 2023. And with his $100 million business venture, it won’t be too long until he reaches the billionaire’s mark. Meanwhile, Neat Burger has plans to become an international plant-based food chain.