GTA 6 trailer was finally dropped by Rockstar Games after years of anticipation and with the drop the focus of the financial world turned to Take-Two Interactive. Historically, every new release of the GTA game has impacted the share price of its publisher, Take-Two Interactive (NASDAQ: TTWO), but the story has not been the same at present.
Rockstar Games was pushed to release the game early when the trailer leaked on social media. The leak impacted the share price a little, as TTWO opened at $157.35 on December 4 and reached a low of $154.64 around the time of the leak.
Our trailer has leaked so please watch the real thing on YouTube: https://t.co/T0QOBDHwBe
— Rockstar Games (@RockstarGames) December 4, 2023
The official trailer was pushed out early, which helped the TTWO stock climb back up to the $157 mark and close at the $157.56 mark. The trailer was well received by the fans, with more than 36 million views in five hours and more than five million likes on YouTube alone.
I’ve found the forbidden method to get GTA 6 Trailer out!
Take Two has it’s investor call on November 8th and their stock has declined -3.29% from the past month
If we sell all of our T2 stocks and make their stock price go downhill, Take Two and Rockstar Games will use their… pic.twitter.com/i3IoUCx7CK
— NikTek (@NikTekOfficial) October 29, 2023
The positive reception from fans and media coverage after the trailer release is likely to push the stock even higher in the coming days, which should help the bottom line of Take-Two Interactive, which owns two major publishing labels in Rockstar Games and 2K.
GTA 6’s exact release date was not yet revealed in the trailer, but it was pointed out that the highly anticipated game will be coming soon in 2025. Fans are still puzzled whether it will be early or late 2025, but still, it is something to look forward to.
TTWO stock took a plunge back in September 2022 due to GTA 6 leaks
GTA 6 is a widely anticipated game, and Rockstar Games has been tight-lipped around any news for years leading up to the release of this trailer. The anticipation from the fans made any news surrounding the game a goldmine.
Rockstar and TTWO witnessed the hype around GTA 6 for the first time when, back in September 2022, in-game footage was leaked online. The leak resulted in the market as the stock price of TTWO was down by 6% by $117.01 on September 19.
Rockstar after the new GTA 6 leaks 😭 pic.twitter.com/TPZEjnTB8u
— Gaming Detective (@that1detectiv3) December 2, 2023
Sources close to the company revealed that the leaks were authentic but quick action was taken as Rockstar filed for copyright claims for all the leaked footage on social media and YouTube. Any news surrounding the sixth installment of the game is a valuable asset to the company, and any disruption in the planned release can cause the share prices to drop.
GTA 6 has been in the making since 2014 and would release after 12 years of GTA 5 which was one of the biggest-selling games of all time. The impact of the highly anticipated game is already evident on the market, with the price rising from $147 to $157 in the last month alone before the trailer release.