Logan Paul’s PRIME has become a global brand now. Initially promoted by KSI and The Maverick himself, the brand now has promoters spread across the globe. Apart from being the official sports drink of many brands, including the UFC, Paul pays a massive amount of money to various athletes to wear the PRIME chain.
Logan Paul is often invited to the sets of the Flagrant podcast, where he once addressed the topic of paying athletes to promote his brand. The host for the day asked Paul how much Logan Paul pays to the athletes to wear his ‘PRIME’ chain.
Initially, Logan Paul seemed sceptical about revealing the same, but he later gave in to the question. However, he ensured that the answer got beeped out before the podcast got public. Andrew Schulz’s reaction to the revelation clarified that the amount has been more than what most of the audience had expected it to be.
Despite spending millions on paying athletes, PRIME is working miracles in many countries across the globe. Logan Paul claimed that PRIME did not have any investors for the brand. And the amount that he paid to these athletes was based solely on the net profit that the team makes. Many fans also claim that the money that Paul has, owing to his CryptoZoo scandal, is being used to bring himself and his brand huge profits.
Logan Paul has gifted multiple stars a $250,000 PRIME chain
Logan Paul and KSI have a huge number of followers across various social media sites. This saves a whopping amount of money on influencers and instead spends it on global athletes. UFC stars Israel Adesanya and Alexander Volkanovski became the first athletes to be a part of the brand. Logan Paul also gave them a PRIME chain that cost around $250,000.
PRIME spread its wings and later struck a deal with clubs such as Arsenal and Bayern Munich. Targeting the football community at large, PRIME welcomed Erling Haaland to promote their drink. The Maverick and KSI recently posed with Alisha Lehmann, the Aston Villa forward, making her the first female athlete to promote the brand.
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All their promoters have ensured to flaunt the PRIME chain and the vibrant-colored bottles across their social media. It thus becomes evident why PRIME is in high demand in most of the countries. There is still time before Ric Flair‘s Wooooo! Energy takes over PRIME across the world.