Kevin Holland is known for being a bold, loud-mouthed, supremely confident fighter. Dana White was initially turned off by his attitude on the Contender Series. However, White eventually came around to Holland’s unapologetic attitude and now he is a fan favorite in the UFC. Unfortunately for Logan Paul and PRIME, the UFC’s official sports drink, Holland’s mouth may be their downfall.
Recently, on the Real Eyes Recognize podcast, “Trailblazer” revealed how much Logan Paul and KSI’s company paid UFC fighters. Holland said, “The Paul sisters and Ms. KSI. These guys say they’re going for fighter advocate right? They’re all about fighters getting paid more.”
“Well, these f***ers! [They’re] trying to send me merchandise, and other fighters merchandise, to rep them. But they don’t wanna pay any f***ing money.” continued Holland. When asked how much they offered him, he clarified that his manager had received the offer. He said, “I think they offered Oren like $600 for a main page post.” However, he also said that he didn’t know whether the company itself authorized the offer.
Holland at one point in the podcast said he felt “primed” after drinking the UFC’s official sports drink. He also said he would readily promote PRIME. But his only condition was that he needed to be paid more than the meager amount he was offered.
Logan Paul and PRIME’s deal with the UFC
For a while, Logan Paul had been teasing a big announcement. And on January 31, the “Maverick” announced in a post on his Instagram page that he and the UFC had signed a deal. The post was captioned, “Prime just became the Official Sports Drink of @UFC.” The details of the deal were then slowly revealed to the fans.
A press release from the UFC revealed some major changes that the partnership with Prime was going to bring. One of those was the removal of the iconic Red and Blue corners. For years fighters had been fighting either out of the blue or red corners. However, now, these opposite ends of the Octagon will be referred to as “PRIME Hydration Recovery Zones.”
— Logan Paul (@LoganPaul) January 31, 2023
The release also stated that PRIME would endorse everything under the UFC brand including but not limited to Fight Nights, UFC PPVs, and Dana White’s Contender Series. The deal with PRIME will directly replace the UFC’s five-year relationship with Coca-Cola’s Bodyarmor Sports Drink. No financial details about the sponsorship agreement have been revealed till now.
This deal between Logan Paul and the UFC received a mixed reaction from fans. However, with this revelation from Kevin Holland, things may soon change. Will this deal continue to face scrutiny from fighters like The Rock’s deal with the UFC? Or will PRIME fold by giving in to fighters’ demands and not letting things escalate?