SUMMARY
- Kanye West revealed on Instagram that his Super Bowl LVIII commercial was a huge success.
- Yeezy.com earned over $19 million in total sales in a day after the commercial was aired.
Kanye West, now known as Ye, bought a commercial spot for his venture Yeezy.com at the Super Bowl LVIII and reportedly made millions from it. Due to the Super Bowl event’s extraordinary viewership, buying a commercial spot on it is a costly affair. However, Ye pulled off a genius move to cut his costs and use his massive fame.
The musician, who recently released his album ‘Vulture’, spent $0 on his commercial. Reports suggest he bought the commercial spot for around $7 million. So, overall, his cost totaled $7 million.
Kanye West team sent him a report saying that his $0 Production budget Super Bowl ad was a success. The 30 second slot cost $7,000,000 which generated Yeezy 284,357 orders totaling $19.3 Million in sales in less than 24 hours. 😳 pic.twitter.com/wUMrzxnVJO
— Black Millionaires ® (@Blackmillions_) February 12, 2024
His revenue, however, for Monday, February 12, 2024, was massive. Ye posted a screenshot of a message sent to him by a Yeezy.com representative. The rep claimed that the figures for Monday equaled over $19 million in total sales.
According to the screenshot, it seems that they were pushing for 4 different products. These products included a top, pants, a T-shirt, and YZY pods. According to TMZ, “The pods are basically foldable futuristic socks that you can wear as actual footwear.” Also in the screenshot was a message that said Ye’s new album Vulture was #1 in 100 countries.
Kanye West’s Super Bowl commercial had a production cost of $0
Ye’s Super Bowl commercial received a mixed reaction. Many regarded it a marketing genius as he spent nothing on it. However, many others believed that he disrespected the creativity that usually goes into advertisements.
Ye’s commercial was just him in a car speaking about Yeezy.com. He claimed, “Since we spent all the money on the commercial spot, we actually didn’t spend any money on the actual commercial.”
He spelled out Yeezy.com and asked people to visit the website. Moreover, he did not even list his products completely. He said they have shoes and that was it. However, it seems that his discount tactic worked.
Yeezy.com sold their products at a discounted rate of $20
Along with putting up a Super Bowl commercial, Ye’s marketing tactic involved putting up a sweeping sale. His Yeezy pods which cost around $200 usually, are listed at $20.
Fans were left impressed with the discounts. It is reported that a huge amount of his sales after the commercial are owing to such an extensive discount on items. Considering Yeezy.com generated so much revenue on the very first day after a commercial that had no production cost should be seen as a win for Kanye.