Under Armour and Stephen Curry have teamed up again to introduce an innovative addition to Curry’s signature shoe line: the Curry Spawn FloTro. This latest model is an updated version of the original Anatomix Spawn, which Curry wore for the first time in the 2014 3-Point Contest.
The new design is launching 10 years after Curry first signed with Under Armour. Anatomix Spawn was the first shoe he wore with the brand.
Stephen Curry debuts a new Spawn Flotro — a modernized Anatomix Spawn model, updated with Flow tech. pic.twitter.com/iRXycWqPzf
— Nick DePaula (@NickDePaula) December 2, 2023
The Curry Spawn FloTro stands out with its unique colorway, inspired by the original Anatomix Spawn, but with major technological advancements. This shoe comes with Flow tech.
What is Under Armour’s flow technology?
Under Armour’s UA Flow technology was developed and executed in partnership between Dow and Under Armour teams including innovation, product design, biomechanics, athlete and consumer insights groups, and many others. This technology won the 2022 Edison Awards’ in the performance based design category.
UA Flow shoe technology is known for its lightweight and durable design. It disrupts traditional footwear design by eliminating the rubber outsole, reducing the shoe’s weight. The result is a foam compound that provides unmatched ground-contact cushioning, responsiveness, grip, and support. This single-foam compound technology is the highest-performance cushioning ever produced by Under Armour.
The Curry Flow 8 is Loaded With Under Armour’s New UA Flow Cushioning Technology https://t.co/KiYelA3phZ #sneakers pic.twitter.com/vINSdb4ch9
— SneakersCartel.com (@SneakersCartel) December 4, 2020
UA Flow was first introduced in the Curry Flow 8 basketball shoe in December 2020. This technology has since been used in various other products, including the Curry Flow 9, Curry Flow GO, and Flow Velociti Wind.
Stephen Curry pays tribute to Bruce Lee with latest Under Armour sneaker
Recently, Stephen Curry launched a special edition of his signature shoe line, the Under Armour Curry 11, paying homage to the legendary martial artist and actor Bruce Lee. This new version features a red and yellow colorway, Curry says in the video that the fire element of the shoes represents boldness and courage.
Curry shared a video on his Instagram, highlighting the inspiration behind the new design. “New. Inspired by the icon… @brucelee, Fire & Earth collection available now @currybrand.” Steph captioned the video. The Curry 11 is equipped with Under Armour’s finest technology. It features the UA Warp upper for enhanced comfort and control, and the UA IntelliKnit mesh for breathability and support.
🥋 🔥 Stephen Curry and Bruce Lee both changed the game for good. They built a legacy that will live on,
proving that when you do your thing, you can do anything. 🏀The #Curry 11 “Bruce Lee Fire” is available now 🚀
Link: https://t.co/tZuSi6q051 #fire #brucelee #stephcurry pic.twitter.com/c5Kg4DEObC
— Hibbett (@hibbettsports) November 29, 2023
The sneaker includes the UA Flow cushion, ensuring lightness and impact protection for the player. This latest addition to Curry’s sneaker line, retailing at $160 and honoring a Bruce Lee gives customers a bigger reason to purchase it. It offers an exceptional combination of style, comfort, and performance.