Air Jordan 11 IE Low Black/White is an upcoming release under Nike in collaboration with NBA legend Michael Jordan. It is quite interesting to see how his initial deal with the sports brand has matured. The first contract was worth only $2.5 million and stretched over five years. Back then, this contract was one of the largest contracts Nike had signed during that period.
On this day in 1995, Michael Jordan debuted the Air Jordan 11 “Concord” 🐐 pic.twitter.com/S4izzlZ8pP
— B/R Kicks (@brkicks) May 7, 2021
Mike was an absolute stud on the court and no matter what he did, he was always the best at it. At one point, all he had to do was pick up a basketball and his name would be plastered on the headlines. Having said that, it is a perfect example of how influential he was back in the day. Jordan changed the way the game was played and he changed how sports brands approached athletes for endorsements.
Today, the Jordan Brand is run by MJ and his children. Interestingly, he makes a whopping $300 million per year from his deal with Nike and the numbers are steadily growing consistently. Mike’s Air Jordans revolutionized the sneaker industry and influenced how basketball shoes are made today. Nike and the Chicago Bulls legend have come up with a new colorway called Air Jordan 11 IE Low Black/White, which is set to release shortly.
Air Jordan 11 IE Low Black/White will be available for $190 a pair
The Air Jordan 11 IE Low Black/White is a continuation of one of Nike’s biggest releases during Mike’s career. AJ 11s were introduced following his comeback to the league after retiring in 1993. This is what makes the AJ 11s so special as well. One of Jordan’s favorite colorways of this particular edition of this shoe was “Concord”. However, it seems like MJ will have another pair to choose as his personal pick.
Air Jordan 11 IE Low “Black/White”
Release Date: September 22nd, 2023 ($190) pic.twitter.com/Izd3HWW7GI— Sneaker News (@SneakerNews) August 29, 2023
The Air Jordan 11 IE Low Black/White is set to be released on September 22, 2023. These sneakers are pretty unique as well. It will feature only black and white on the color palette. The entire upper half of the shoe will be black while the upper sole and sides will be white. These shoes will be made using tumbled and patent leather. The bottom sole of the shoe is a translucent layer and the Jumpman logo is just visible enough to see.
Nike will have this model in physical as well as virtual stores. A pair is said to be priced at $190 according to Sneaker News. The AJ 11 IE Lows will have a fairly modern look to them while keeping integral features of the original Air Jordan shoes in mind as well. Fans will enjoy a modernized version of Nike’s biggest shoe line.