SUMMARY
- AlphaTauri officially changes its name to Visa Cash App RB.
- The new team name receives negative comments on social media.
A few months back, it was revealed that AlphaTauri will be rebranding the team for the 2024 season. There was a lot of speculations as to what the name would be. Some thought they would go back to their original Toro Rosso name. However, the team has now revealed its official name for the 2024 season. The team officially announced as the team changed its name to Visa Cash App RB.
Their name came after Visa and Cash App became the team’s title sponsors for the upcoming season. The team will now be referred to as RB or Visa RB by the commentators. The new name has not received a lot of positive comments on social media. Let’s take a look at what the public thinks of the new name for the Red Bull sister team.
Visa Cash App RB receives negative reactions from the public
Since Visa RB revealed its new identity, fans took over the announcement and filled it with negative comments. No one seems to think that the name is as good as it could be.
— Miss Formula 1 (@Miss_Formula1) January 24, 2024
From 2005 to 2019, the team had a very iconic name, Toro Rosso. The name translated to Red Bull in Italian. Since the team was based out of Italy, their official name stood as Scuderia Toro Rosso. The name was very popular among the fans.
🗣️ BRING BACK TORO ROSSO
— Jonathan Lubic (@WolfofMiami) January 24, 2024
However, for the 2020 season, the team changed their name to AlphaTauri. AlphaTauri is Red Bull’s official fashion brand. Although fans felt that Toro Rosso did not need to be changed, AlphaTauri still had a nice ring to it.
this the worst name of all time
— isaiah✰ (@tlop444) January 24, 2024
Earlier in 2023, when Helmut Marko said that the team would take on a new identity, fans were hoping for them to go back to the old Toro Rosso name. Even Daniel Ricciardo said that Toro Rosso would be a cool and classic name for the car. However, the team chose to go for sponsors while giving the team a new identity.
When is RB revealing its livery?
With the announcement of the new name, Visa RB announced that the team will be revealing their 2024 challenger on February 8th. We can expect the team to go for some new colors for the 2024 season. Given that AlphaTauri is no longer a part of the team, Visa and Cash App will have a higher influence on the colors.
So far, the theme of their social media pages has been a rather bright blue. One can only assume that the car’s primary color will be the same. So we can expect colors that are similar to the 2019 Toro Ross. That specific car gave Pierre Gasly his first podium finish during the 2019 Brazilian Grand Prix.
View this post on Instagram
Title sponsors have always been a part of the sport. Not only for the smaller teams but for the bigger and more popular teams as well. Ever since Mercedes made their return to F1, Petronas has been a part of the team’s identity. Recently, Red Bull took Oracle as their title partner. While some partnerships just suit the name well, fans don’t seem to think Visa and CashApp does not suit well for the team’s new identity.
It will be interesting to look at the new colors for the upcoming Visa RB car. Will they choose to go with the blue they have been hinting at since the name change, or will they surprise the fans with a completely new color? One thing is for sure, Visa RB will need to make sure that the car looks really good. This could give them some positive reactions from the media which they desperately need.