Israel Adesanya is one of the biggest athletes on the PRIME Hydration roster. Alongside featherweight champ Alexander Volkanovski, he was one of the first officially signed athletes by the brand. However, their nutritionist, Jordan Sullivan is not particularly keen about the drink.
Recently, YouTuber and nutrition coach James Smith made a video on why PRIME is not a legitimate ‘hydration drink’. Whilst Smith explains why it is not recommended for a BJJ practitioner such as himself, he brings in Jordan Sullivan for his expert opinion as well. For those unaware, Sullivan has worked closely with Israel Adesanya, Alexander Volkanovski, and numerous other UFC athletes.
According to the nutritionist, “The way that PRIME is formulated, you’re going the opposite way of getting in. That’s why the comparison that PRIME makes with other drinks is so ridiculous. Every drink that they compare themselves with has way better hydrating or sports drink properties than they do.” Whilst the drink is an enjoyable one to have, it cannot and should not be labeled as a ‘sports drink’.
To make things clearer, Sullivan further explains how fluids that are ingested into the stomach, enter the bloodstream through specialized entry points in its wall. Notably, it is the presence of an optimal balance of sodium and glucose in an energy drink facilitates this process effectively. As it turns out, the way PRIME is formulated, it fails to do this effectively, defeating its very purpose.
Israel Adesanya’s nutritionist is not the only one who has a problem with PRIME
Since its inception and entry into the market, PRIME Hydration has been met with negativity by some sources. Although the general consensus around the energy drink is overwhelmingly positive, it has been shrouded in controversy ever so often. Whilst some believe that the drink is only popular because of KSI and Logan Paul, others believe that it genuinely tastes good.
Previously, the two brand ambassadors attended a fan meet in Copenhagen, Denmark. At the end of the event, both YouTubers were pelted with PRIME bottles from the fans present. As such, it resulted in a lot of people trolling the brand for their ‘fake positive reviews’. However, as it turns out, the ordeal was actually a shrewd marketing strategy to drum up attention from the press.
Logan Paul responds to PRIME media scrutiny pic.twitter.com/th14bDtGeR
— Logan Paul (@LoganPaul) August 10, 2023
Similarly, numerous reports emerged that PRIME was banned from being sold in Canada. Interestingly, it was later revealed that PRIME Hydration is not sold in Canada, rather it was the illegal shipping of it that was banned. Here, Logan Paul pointed out how the media cleverly construes the facts to get a headline.
Further, we have also seen Democratic New York Senator Chuck Schumer call for an FDA investigation of the drink. Whilst there has been no incriminating evidence against the drink, it has received bad press from time to time. Thus, many have questioned Izzy’s joining team PRIME and how that may affect his career in the long run.