The aggregate earnings of the top ten highest-paid tennis players sum up to an impressive $196 million over the past 12 months, leading into this year’s US Open. In the ever-changing landscape of tennis, shifts in rankings and earnings are inevitable. With Roger Federer’s departure from the scene, a fresh no. 1 now reigns as the top tennis earner in 2023.
Let’s delve into the earnings of the top ten highest-paid tennis players according to Forbes, who have been raking in money both on and off the court.
10. Jessica Pegula – $10.9 million
The inspiring rise of Jessica Pegula reflects her determination. She has prize money earnings of $4.9 million this year so far, which includes winning the prestigious Canadian Masters 1000 title this year.
Her off-court ventures amount to $6 million and Pegula’s journey is characterized by her ascent from No. 83 in the WTA Tour’s rankings to No. 3.
Her business acumen extends beyond tennis with her skincare line, Ready 24. She has endorsed a variety of brands, such as Adidas, Yonex, Ready Nutrition, and Stella Artois.
9. Naomi Osaka – $12.1 million
Despite her on-court absence, her star power remains bright and intact as one of the richest female athletes of all time. With $0.1 million from on-court earnings, and an impressive $12 million from off-court engagements, including collaborations with Victoria’s Secret and Bobbie Baby Formula, Osaka’s influence is far-reaching in the tennis world and beyond.
— BlackAmericaWeb.com (@BlackAmericaWeb) September 9, 2021
Osaka owns a skincare line – ‘Kinlo’ and has endorsement deals with GoDaddy, Levi’s Nissan, Nissan Foods, Tag Heuer, and Mastercard, among others.
8. Casper Ruud – $14.4 million
Casper Ruud’s outstanding 2022 has positioned him as a force to reckon with in earning charts this year. With on-court earnings of $6.4 million and off-court ventures contributing $8 million, Ruud has been riding the wave gracefully this year.
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Ruud’s consistent performance has earned him a global ambassadorship with Samsonite and sponsorship deals with Vitamin Well beverages and SalMar farmed salmon, which allows him to have a decent income off-court.
7. Coco Gauff – $15.2 million
Coco Gauff’s meteoric rise continues, with notable victories in the Citi Open and the Western & Southern Open. Her on-court earnings amount to $3.2 million this year so far.
— Coco Gauff (@CocoGauff) January 16, 2023
At just 19, Gauff’s steady business expansion includes partnerships with Baker Tilly, Bose, and UPS which enables her to have off-court endeavors bring in $12 million.
6. Emma Raducanu – $15.3 million
Emma Raducanu’s star continues to rise after her astonishing 2021 U.S. Open victory. Her 2023 season has been plagued with injuries and surgeries. Although her on-court earnings stand at $0.3 million, her lucrative off-court ventures have accumulated an impressive $15 million.
Raducanu has been sought after by brands like Nike, Dior, and Porsche, Raducanu’s brand engagements set her apart as a coveted ambassador in the tennis world.
5. Rafael Nadal – $15.5 million
Despite grappling with a hip injury, Rafael Nadal’s influence persists on and off the court. With $1.5 million from on-court earnings and $14 million from off-court engagements, the Spanish icon continues to command attention.
Hello everyone. Very excited to join Team @Infosys as their global brand ambassador. Infosys has brought its digital expertise to the global tennis ecosystem and love impact that Infosys is making to communities beyond the court. I am looking forward to this partnership to do… pic.twitter.com/vf8wcV5ixp
— Rafa Nadal (@RafaelNadal) August 24, 2023
As his illustrious career nears its twilight, Nadal’s off-court investments, including a partnership with Subway and the E1 Series electric race-boat league, showcase his astute financial acumen. He has also become the brand ambassador for Infosys this year.
4. Daniil Medvedev – $20.1 million
Russia’s Daniil Medvedev’s strategic marketing prowess has propelled him to fourth place on the earnings chart. His total earnings of $20.1 million include $7.1 million in on-court earnings and an impressive $13 million in off-court ventures.
— Daniil Medvedev (@DaniilMedwed) March 22, 2023
From his 2021 U.S. Open win to his collaboration with Lacoste and RawQ energy bars, Medvedev’s financial strategy is as skillful as his game.
3. Iga Swiatek – $22.4 million
With two Grand Slam wins under her belt, Iga Swiatek is making significant strides on the earnings front. Earning an estimated $22.4 million, Swiatek’s achievements include securing the French Open victory.
🤝Excited to join Visa as a global ambassador! I’m so glad to be part of this incredible group of athletes. Looking forward to our joint projects, making an impact together and sharing our love of sports.And where else could I be on the same team as @mikaelashiffrin?! ☺️ #ad pic.twitter.com/kP1okptdhy
— Iga Świątek (@iga_swiatek) August 21, 2023
Her earnings breakdown features $8.4 million from her on-court endeavors and a commendable $14 million in endorsements from the likes of Oshee, On, and Visa.
2. Carlos Alcaraz – $31.4 million
Carlos Alcaraz, the Spanish sensation, is making waves at the age of 20. After his mesmerizing Wimbledon win against Djokovic, he secured his second Grand Slam title. Earnings-wise, he’s not far behind the top position, accumulating $31.4 million in the past year.
.@carlosalcaraz for the Men’s New Formal Collection. Modern tailoring is personified through the House Ambassador, lending his choreographic movement to the Maison’s refined silhouettes. #LouisVuitton pic.twitter.com/jLHFF996Jf
— Louis Vuitton (@LouisVuitton) August 25, 2023
This includes a hefty $11.4 million from his on-court achievements and a substantial $20 million from endorsements with Babolat, Nike, Louis Vuitton, and Calvin Klein.
1. Novak Djokovic – $38.4 million
At 36, Novak Djokovic has not only clinched 23 Grand Slam singles titles but also emerged as the new leader in the world of highest-paid tennis players.
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His earnings sum up to an impressive $38.4 million, with $13.4 million originating from prize money from winning two Grand Slams this year and an enviable $25 million from endorsement deals and partnerships with Hublot, Waterdrop, Lacoste, and Head strengthening his financial prowess.