Emma Raducanu was last seen making an appearance at Wimbledon. She last played during the clay court series in April and has been recovering from a wrist injury. Raducanu is currently ranked at No.151 as of August 7. She was ranked at No.10 last year in June and has been going down ever since in terms of rankings. It is not clear about the whereabouts of her return to tour.
The Brit has been involved in multiple endorsements and has been keeping herself busy off-tour. Although her earnings on tour have stopped, she has been compensated for her endorsement deals.
In her latest campaign, Raducanu was seen in a Sky Sports commercial along with multiple stars. Raducanu was seen playing tennis while being on the trapeze. The tennis court was formed by blazing fires as the tennis star hit forehands and finished with a backhand slice.
Fans also expressed their surprised reaction on social media-
Why is Emma Raducanu in there?
— David (@officialdibh) August 8, 2023
It’s lovely to see @EmmaRaducanu coming back .
— sportie (@sportyreg) August 8, 2023
The campaign by Sky Sports is called the Greatest Show on Earth and starred many big names in the sport including Lewis Hamilton, Erling Haaland, Jack Grealish, Ella Toone, Ben Stokes, Nasser Hussain, Sophia Dunkley, Jon Rahm, and Roy Keane. Idris Elba stars as the ringmaster in the circus, the video has gathered over 215k views so far.
Billie Jean King: Raducanu must learn not to listen to criticism
Raducanu has been subjected to criticism as she has spent most of her time off the court this season. Although she has been away due to her wrist injury, fans have been agitated due to her endorsement deals. Fans have been harsh, especially on social media where they questioned her returns. Her latest campaign with Sky Sports was also scrutinized by some fans.
Former player, Billie Jean King showed support for the young player, she said, “If you want to be a professional athlete, it’s tough. And you’ve got to learn not to listen to criticism, you got to learn all these things and that’s why I say don’t take anything personally because once you learn that, you’re okay.”
She added, “And if people are bullying you on social media you’ve got to stop looking at it or get some way to finish up.” While there is backlash, Raducanu has her loyal fans by her side who understand her situation.
August 2nd, THE FUN PART. 1st time back on court ♥️😆 pic.twitter.com/lnnspztXrz
— Emma Raducanu (@EmmaRaducanu) August 2, 2023
Billie Jean King has been one of the most active representatives of the sport. She had met Raducanu during the 2021 US Open and was impressed by the quality of tennis displayed by the young champion.
Emma Raducanu has started practicing on courts as she posted a video on Twitter. Injuries are part of the sport and champions always come back stronger.