There’s exciting news for basketball sneakers enthusiasts, the NBA star Stephen Curry under his Curry Brand launched his 11th signature shoe with Under Armour. The initial colorway of the Curry 11 is labeled as “Future Curry,” which brings a futuristic appearance to the court.
Similar to the Curry 10s, the Curry 11 features a half-bootie futuristic design. Its aesthetic appeal is increased by the white and black combination, apart from the looks a key feature is the use of textile-like UA Warp in the upper insole. This advanced design provides a close fit, the material molds to the foot to enhance an athlete’s performance.
Curry 11’s launch tomorrow 👀🔥 pic.twitter.com/LiCAK4kQ8f
— De🅿️ressed Warriors Fan 💔 (@GoIdenState) October 13, 2023
The Curry 11 comes with one more technological advancement. The dual-density UA Flow cushioning system is making its debut with the Curry 11 which promises to increase the level of comfort and performance. This improvement combined with a segmented plate provides stability throughout the midfoot and enhances flexibility at the forefoot.
To complete the look, there are teal elements that highlight the midsole, laces, and the trademark Curry logo. Sneaker enthusiasts and basketball fans can look forward to buying the Under Armour Curry 11 “Future Curry” which goes live on select retailers and the Under Armour online store at a price point of USD 160, on October 13.
Stephen Curry’s continuing legacy with Under Armour
Sharpshooter for the Golden State Warriors and Baltimore-based sportswear company Under Armour have a long-standing relationship. Earlier this year, the two announced an extension on their decade-long relationship which means Stephen Curry will play a crucial role in Under Armour’s future after his playing career comes to an end.
The specifics of the financial details are still a secret but now the four-time NBA champion is not just the face of the Curry Brand he’s also the president. In this leadership role, Curry will work on a wide range of categories, including basketball, golf, women’s apparel, youth-focused products, and sports style.
BREAKING: Stephen Curry has signed a long-term contract extension with Under Armour, per @NickDePaula.
Curry will become President of the Curry Brand, and the deal includes annual base pay, significant equity, royalties, and bonus incentives.
He has been with UA since 2013. pic.twitter.com/PYLGZmHL9W
— Joe Pompliano (@JoePompliano) March 30, 2023
This relationship started back in 2013 when Curry signed a deal with Under Armour, then it was valued at $4 million a year. At present, their partnership has a contract totaling a whopping $215 million, which also includes Curry’s equity stake in the company.
Reflecting on the partnership, Curry previously stated, “If the past 10 years have shown me anything, it’s that Under Armour and I can build great things together, In 2013, we bet on each other, and I’m all in on taking this next step together.”
Under Armour’s strategic move with the Curry Brand shows their vision for the brand’s future, especially under the new leadership of CEO Stephanie Linnartz. Linnartz believes in their best basketball player and anticipates significant growth in the years to come.