SUMMARY
- Michael Jordan has worked with Nike for several years.
- A Facebook post claimed they severed ties as Jordan didn't support their ideologies.
Netizens are going crazy over a post that’s become viral on social media. This post involved the consensus GOAT of the sport of basketball, Michael Jordan, and his partnership with Nike. The former NBA star is still one of the most influential figures in the sports industry. This is mainly why this particular post has gone viral. Jordan was responsible for revolutionizing the sneaker world with his collaboration with Nike.
A post on Facebook claimed that the former Chicago Bulls star has parted ways with Nike after several years of partnership. The post also had an article linked to it which explained exactly what happened. It claimed that Jordan declined a $10 million deal from Nike as the values that they shared did not match anymore. MJ said, “I’m not saving your woke brand.”
Michael Jordan rejects Nike’s 10 million dollar deal!!!
Says “I’m not saving your woke brand 🔥
Legend pic.twitter.com/YXcr0XI7AD— Rodri🇪🇦 (@Rodriramosdb) January 11, 2024
This post was uploaded by SpaceX Fanclub on Facebook, a page that is known for its satirical posts. The article which was published by a website called Essports also admittedly posts fake news just for entertainment’s sake. So, it is safe to say that these claims are completely false.
Michael Jordan has not severed ties with Nike
Michael Jordan has not terminated his deal with Nike, as they look forward to expanding their empire over the coming years. MJ also had a signature line of his own called the Jordan Brand, and Nike is the parent company. The signature line has collaborated with several celebrities across the United States most notably, Travis Scott and J Balvin.
Rumors about Michael Jordan terminating his partnership with Nike surfaced after the company collaborated with Dylan Mulvaney, an American actress who is known for her activism for trans rights. Nike had decided to create ties with Mulvaney to support inclusivity. Fake websites and news sources twisted this into a reason Jordan used to not work with Nike anymore.
There were a handful of people who claimed Jordan made a good move by severing ties with Nike. The sports brand has been linked to a lot of other drama which hasn’t been received well by the public. Some people also criticized Jordan for being transphobic. Other celebrities like Sylvester Stallone have also fallen prey to such internet traps as well.
Michael Jordan’s signature line makes up a large margin of the profits that Nike earns yearly. Sources claim that MJ still makes millions of dollars from Nike through their partnership. Jordan Brand alone is worth around $5 billion as per Four Week MBA.