In a consumer-centric world where there is tough competition in every domain, PRIME has emerged as a new favorite. The brainchild of former foes turned friends, Logan Paul and KSI, the hydration drink has caused a massive stir worldwide. As such, some of the flavors the brand has on offer have captured the hearts of many young fans.
Ever since its release, PRIME has continued to grow at a rapid pace. Not only does the brand have two massive names behind it, but the product itself has garnered rave reviews from people worldwide. Initially made available in the United States and the United Kingdom, the drink would fly off the shelves, leading to short supply for a long time.
However, the brand has since upscaled its operations and is now available in almost all parts of the world. As such, in a recent video, KSI gave his take on the best flavors of PRIME. According to the UK-based rapper, Grape was in the lowest category. “I hate it, I hate it I hate it. I hate it with a passion man. It’s not it. It’s an L.” Further, flavors like Lemon and Lime, Blue Raspberry, Ice Pop, and Meta Moon made it to the ‘Pretty Good’ category.
Notably, Tropical Punch, Strawberry Watermelon, and KSI’s limited edition mango flavor made it to the ‘God Mode’ category. Here it must also be noted that PRIME’s latest Lemonade flavor was not included in the tier list. For those unaware, PRIME’s offering comes in three forms, the original hydration bottle, hydration+ sticks, and energy drinks.
KSI and Logan Paul’s recent PRIME signings
As mentioned previously, PRIME Hydration has grown at a sensational pace. However, it must be noted that the feat would not have been possible without the backing of some real star power. To drum up further hype around their product, KSI and Logan have had numerous big-name celebrities try out their product.
Whilst some may not be the biggest fans of the drink, others gave it their seal of approval. Names like Snoop Dogg, Gary Vee, Steve Aoki, The Chainsmokers, and even Kevin O’Leary had great things to say about the drink. Further, to make things even more crazy, PRIME Hydration also has numerous big signings under its name.
View this post on Instagram
Firstly, PRIME became the official sponsor of Arsenal Football Club ahead of the 2022-2023 season. Then, PRIME became the official Sports Drink of the UFC in January this year. Further partnerships also included top soccer teams such as FC Barcelona, and most recently, Bayern Munich. With that said PRIME is also sponsoring top-level athletes like UFC champions Israel Adesanya and Alexander Volkanovski.
Ahead of the Errol Spence Jr. fight, Terence ‘Bud’ Crawford made it known that he was also sponsored by them. Recently, the hydration brand expanded its roster by partnering with Manchester City FC’s star striker Erling Haaland. Although there have been instances of media backlash and negativity around the brand, it continues to be on an upward trajectory. With more big names possibly added to the list soon, the future is looking bright for PRIME Hydration.