Currently, World Wrestling Entertainment (WWE) and Major League Wrestling (MLW) are undergoing a legal dispute. In the lawsuit, the former is facing accusations of monopolistic behaviors. This lawsuit emerged from allegations of WWE barring MLW from participating in the streaming market, potentially marking a turning point in Vince McMahon‘s promotional method of procuring new talent.
Recent reports suggest that Major League Wrestling (MLW) is causing WWE to lessen its attempts at acquiring talent from AEW due to an ongoing lawsuit. In the lawsuit, MLW alleges that WWE has been unfairly stealing their talent, a claim that WWE vehemently denies and plans to fight. The lawsuit also reveals MLW’s perception of being singled out by WWE. Additionally, AEW’s CEO, Tony Khan, asserts that WWE has previously tried to lure away AEW talent.
The lawsuit’s publicity attracts significant attention from the wrestling industry and media, potentially benefiting AEW indirectly. It can stir increased curiosity and cognizance among wrestling enthusiasts resulting in magnetizing fresh viewers and fans for AEW’s wrestling content.
How MLW’s Lawsuit Against WWE Is Reportedly Impacting Talent Recruitment https://t.co/nQgTxeUSMN
— WrestlingINC.com (@WrestlingInc) July 20, 2023
This lawsuit sheds light on the cutthroat competitive climate in the wrestling sphere, hinting at the possibilities of alliances between various units. AEW may explore forging relationships or collaborations with other promoters, including MLW. These strategic associations could help navigate the lawsuit-imposed challenges while creating opportunities advantageous to all involved parties.
Ever since its establishment, AEW’s significant growth and success have established it as a significant contender in the wrestling arena. The MLW and WWE lawsuits could further reinforce AEW’s stature and reputation, exemplifying its solidity and ability to withstand legal trials.
MLW WWE Lawsuit: Why did MLW sue WWE?
Major League Wrestling (MLW) lodged a formal antitrust lawsuit against WWE in January 2022. They accused WWE of violating the Sherman Antitrust Act in the US pro wrestling media content market.
In response to this issue, Court Bauer stated as mentioned on Deadline “Several incidences have arisen, disruptive to our business operations, infringing upon our talent and contracts. We perceived an overall stifling of our business growth. This transcends just a single deal or talent – it’s an aggregate issue. Their practices over the past four decades, dating back to the eighties, start painting a troubling picture. They possess an overwhelming market share, and would go to any extent to ensure its security.”
Reportedly, WWE has reduced its efforts to pursue talent from other promotions due to the ongoing antitrust lawsuit filed against them by MLW.
The lawsuit alleges that WWE pressured third parties to annul contracts and potential alliances with MLW. Disrupting a deal with Fox-owned Tubi that could’ve given MLW more access to a wider television and NFL audience. Further, WWE is accused of inhibiting MLW’s entry into the streaming market. The discovery phase of the lawsuit is likely to start soon and could redefine talent acquisition activities in the pro wrestling industry.