Logan Paul is a famous YouTuber, influencer, and professional wrestler who is currently signed to WWE. In January 2022, he joined hands with another big YouTuber turned boxer and his former foe, KSI (Olajide Olatunji), to launch a beverage called ‘PRIME’. Both of them had feuds with each other in the past. However, they decided to set their differences aside and collaborate to launch this joint venture.
After its launch, PRIME took the market by surprise. According to Dexerto, the company has sold about $1 billion bottles worldwide. The PRIME series consists of a range of hydration and caffeinated drinks. PRIME Hydration was the pioneer drink that was revitalizing and was full of B vitamins and electrolytes. The latest addition to the series was PRIME Energy, which is a caffeinated drink with a refreshing taste.
𝐌𝐞𝐱𝐢𝐜𝐨 𝐂𝐢𝐭𝐲 🇲🇽 pic.twitter.com/HrUZbgKC2m
— DrinkPrime (@PrimeHydrate) December 5, 2023
Originally, PRIME only had five core flavors, but as soon as its popularity hit the sky, it launched more flavors, like Meta Moon, Strawberry Watermelon, Glowberry, etc. Recently, PRIME was launched in Mexico, and both the Superstars went to Mexico to celebrate the launch in a grand event.
Even after the successful launch of PRIME in Mexico, the 75-million-rich Logan Paul seemed unhappy about his visit to Mexico. According to his recent Instagram story, Logan regretted the fact that he could not meet his friend Juanpa Zurita and wrote, “came all the way to Mexico and didn’t even see @juanpazurita smh”.
Juanpa Zurita is a famous actor and YouTuber in Mexico. He and Logan Paul have been friends for a long time. When Zurita first moved to Los Angeles from Mexico, he found Logan, a fellow content creator, as his best friend. Both of them did a movie together in 2019 called ‘Airplane Mode’.
Prime’s Grand Launch in Mexico
PRIME announced that they would release a limited edition ‘Piñata Colada’ flavor at their launch event in Mexico. As confirmed by Logan, the limited edition flavor will be exclusively launched at their event. With that, Mexico will become the third country where PRIME will be launched. Before this, the beverage was launched in the United States and the United Kingdom only.
KSI and Logan Paul are both now in Mexico where they will attempt to break the Guinness world record for the tallest Piñata in the world (100 ft) 👀🔥 pic.twitter.com/rNcboITxag
— KSI NEWS (@ksinews_) December 9, 2023
There was a grand event held for the launch where the duo of Logan Paul and KSI attempted to break the Guinness World Record for the biggest Piñata bottle, which is 110 feet high. The previous record for the tallest piñata was held by the Mexican Street corn-shaped piñata, which was 99 feet, 10.74 inches tall.
With its launch in Mexico, PRIME is supposed to expand its market in other countries, adhering to its popularity. Logan Paul has made tons of money from his beverage brand. According to Bloomberg, PRIME drinks are set to go beyond $1.2 billion in sales this year. However, it is still to be seen what new flavor they will launch and in which country.