Jey Uso has been a crowd magnet since he broke his affiliation with The Bloodline and tried to make his persona. He has managed to become one of the best performers on RAW, and his catchphrase “Yeet” has become widely popular.
Superstars like The Undertaker, Kurt Angle, and others have been using their catchphrases to become fan favorites. But in recent disheartening news, WWE has banned Jey Uso from using the catchphrase “Yeet” due to trademark issues. It was confirmed in the latest segment of RAW when “Yeet” was shown blurred from the recording.
As evident on RAW just now, I’m told WWE has found trademark issues with Jey Uso’s “Yeet.” The word & merchandising will no longer be associated with Uso going forward.
— WrestleVotes (@WrestleVotes) December 5, 2023
On the very next day, the news was confirmed by the well-known X account WrestleVotes. Their official handle tweeted that the word “Yeet” will no longer be used on the Stamford-based promotion.
It turns out that Kasey Huffman, a pro wrestler who belongs to West Virginia, has owned the trademark for the word “Yeet” since 2021, and Jey Uso never owned it in the first place. As the trademark issue has come up, Jey will have to abandon it completely.
— CrispyWrestling (@CrispyWrestlin) December 5, 2023
Jey was making an impact on the hearts of fans with his catchphrase. The catchphrase effectively expressed his joyful attitude and was working wonders for him.
Jey Uso has been using “Yeet” as his catchphrase since Fastlane, where he was seen chanting it repeatedly in a press conference along with Cody Rhodes after his victory in a title match for the Tag Team Championship, where they defeated Finn Balor and Damian Priest.
WWE will not be able to sell “Yeet” merchandise related to Jey Uso
WWE has completely dissociated itself from the catchphrase “Yeet” respecting the trademark issue, and due to this, the Stamford-based promotion will not be able to sell any more merchandise with the “Yeet” logo.
The ban could have an impact on the revenue of the Triple H-led promotion. This could also help Jey Uso’s popularity, as the fans will sympathize with him and support him for the injustice done to him. However, he will have to come up with an alternative catchphrase that can connect him with the audience.
WWE found trademark issues with Jey Uso’s “Yeet.” And the word & merchandising will no longer be associated with him going forward. — WrestleVotes
— Wrestle Ops (@WrestleOps) December 5, 2023
The ban on Jey’s catchphrase “Yeet” highlights the importance and complications of intellectual property in the entertainment industry. It will be interesting to see how things unfold for Jey Uso and how fans react to it.
A reputed company like WWE upholds its trademark rights like any other. It was expected of them to respect others’ rights too, and they followed the legal restrictions accordingly.