NBA Icon LeBron James to Step Into Fitness Industry

By: Fatima Roshni Image credit: Getty Images

Spending nearly a billion dollars on his personal training equipment and for his daily physique maintenance, NBA star LeBron James is no doubt one of the biggest fitness freaks of today.

Since entering the league in 2003 with his draft to the Cavaliers, LeBron's prominence as one of the greatest basketball players from his era until today has been reflected through his sneakers.

Dating back to 2003, LeBron and Nike's unprecedented growth in terms of partnership is a reflection of James career performance and achievements combined with worldwide popularity.

With such growth established by their partnership, James went on to sign a lifestyle deal with Nike in 2015, becoming the first to ever sign a large and guaranteed partnership with a shoe company.

Following the deal, Nike wrote, "We have already built a strong LeBron business over the past 12 years, and we see the potential for this to continue to grow throughout his playing career and beyond."

For LeBron, "I'm just grateful that Nike, Phil Knight, and everyone over there just believed in an 18-year-old skinny kid from Akron, Ohio. And I'm happy to be a part of such a great company."

From his lifetime endorsement deal and his own sneaker brand with Nike, LeBron is set to launch his first signature training shoe collection, associating himself further with the fitness industry.

Expected to launch next year at the time of Fall 2024, the new launch titled 'Nike Royalty TR' is confirmed to be released in three colorways: "Smoke Grey", "Black", and "Volt".

Further and additional details on the new release of LeBron James 'Nike Royalty TR' are expected to be released in the upcoming month, followed by the first glimpse of its signature training shoe. 

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