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LeBron James’ New Nike Deal Brings Good News for Liverpool Fans

By: Debadrita Ghosh Image credit: NBA and Twitter

NBA superstar LeBron James has expanded his share in Liverpool owners FSG, following the announcement of a "lifetime deal" similar to his long-standing relationship with Nike.

The LA Lakers star LeBron James has raised his ownership stake in FSG, the company that owns the Boston Red Sox, Liverpool, and Pittsburgh Penguins.

LeBron had a small ownership stake in Liverpool for ten years, but in 2022 he traded his 2 percent stock for a one percent stake in FSG.

The Liverpool owners have also made an official announcement, confirming James’ expansion of ownership in FSG. As per the reports of Sportico, LeBron James, a Nike athlete, will increase his participation as "part of a lifetime marketing deal.”

However, things were verified in a statement from FSG, that the lifetime agreement between LRMR Ventures and FSM [Fenway Sports Management] will enable FSM to constantly secure exclusive, international marketing and sponsorship possibilities for LeBron James.

As per the FSG’s statement: "As part of the agreement, James, and co-founder of LRMR Ventures Maverick Carter will receive additional equity in FSM’s parent company FSG. James and Carter became members of FSG’s ownership group in 2021."

Though LeBron is no longer the direct owner of Liverpool, he is very much engaged with the company. James’ new line of footwear the ‘LFC LeBron 9 Low' sneakers was released recently.

James’ had already signed a second "lifetime contract" with Nike, the company that makes Liverpool's merchandise such as jerseys, shoes, and other items.

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