Is WWE Rebranding Everything Around WrestleMania?

[{"selector":"#anim-64aac6cf-1ddf-4ed0-95bb-076ed0aa5270 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.179687404002955%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-d5da99ac-9228-43ae-97c4-d02fccb638f1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

The Showcase of the Immortals takes place this weekend on April 2nd & 3rd, live from the AT&T Stadium in Arlington, Texas.

[{"selector":"#anim-325ddc5a-7314-450b-9a27-1f7e370b1d45 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.179687404002955%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-65e02925-a7d1-4789-95b1-35936866bbe7","keyframes":{"transform":["translate3d(135.68463%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-200026d7-6139-4928-8f41-50097c3cd777","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2bda4fa8-b116-4b18-a05f-66450929e017","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

WWE has already hyped up WrestleMania 38 as The Most-Stupendous 2-Night WrestleMania in History.

[{"selector":"#anim-e842ecfb-af11-4701-a694-5537d55b4321","keyframes":{"transform":["translate3d(-134.02489%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d96e71b-380d-4a18-b313-4cd934e01439","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c861a40f-993e-485d-a5e3-0bbc4da7e0e5","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-cab51aac-8668-46df-8747-c3155e2898e0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

With the Biggest Main Event in WrestleMania History.

[{"selector":"#anim-7e01015f-5f4d-467d-b012-33594e9ce2f4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-be94f117-0775-4df3-a2d2-7ec8afe23117","keyframes":{"transform":["translate3d(135.68463%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f3fdbbdd-3091-44bd-bcf1-4d227d3a1e9a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7c07f67e-0ba0-443c-8d45-0875be3bf53d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

But Vince McMahon's love for branding isn't stopping there.

[{"selector":"#anim-3c40e194-ef34-4f06-9d15-990d3137c851","keyframes":{"transform":["translate3d(-134.43983%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f2401999-d3b8-461a-9e52-c67ba8d93f56","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ac2eb66-6bbe-4bcb-bf15-2e5b6aa345d7","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

It looks like the Chairman of the WWE wants to re-branding everything around his greatest creation.

[{"selector":"#anim-561851e7-1034-431e-bac1-fa94481fbff1","keyframes":{"transform":["translate3d(134.43983%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a21a767b-83df-4280-9dcb-b563008f9d61","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-72515e19-286d-45b0-aada-7b46e019bea5","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Last year, WWE renamed one of its longest-running non-Big 4 PPV events.

[{"selector":"#anim-1018af1a-f30c-4e11-9692-a9ffe45e2260","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e62ca86c-8e69-4a53-9542-e470d425be88 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.249999904429615%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}]

From 2021 onwards, it looks like Backlash will be called WrestleMania Backlash, driving home the point of the PPV with its title.

[{"selector":"#anim-0038204b-b404-4913-b2a5-7a9b2d50ce91","keyframes":{"transform":["translate3d(126.92307%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-124fd8bd-894b-471e-bdba-50a55edb9fa6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-56a64082-5c84-4ae6-a8d4-c7803af68584","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

This year's WrestleMania Backlash is already scheduled for May 8th.

[{"selector":"#anim-7468b6dc-fbc7-4df6-b57c-3ddb48e9de97","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

WWE has re-branded the go-home shows as well, with WrestleMania Raw having taken place a few hours ago.

[{"selector":"#anim-e7cf1bb9-a42a-4d1f-8097-4ad59ebaaccb","keyframes":{"transform":["translate3d(126.92307%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4dc5a237-a7fb-4752-a6d6-0c0ef922803f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9596afc3-fd8e-4313-a1d6-89450a50d4c3","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

And WrestleMania SmackDown slated for this Friday, which will also feature the Andre The Giant Battle Royal.

[{"selector":"#anim-b6a63a80-3045-43f5-8ff9-7d0abd222fbf","keyframes":{"transform":["translate3d(-131.53846%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-84a4bfe2-4969-4bb9-b9bc-6e193d9938b5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb96be05-cf05-4411-97dd-0dc3a1e6f83b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-c3e9b6f1-b3cd-4380-86d7-4860f9247c3a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

No news yet on if WWE is planning to re-brand the Raw After WrestleMania or not, but at this point, we wouldn't be surprised.

[{"selector":"#anim-21f571f4-5dad-4bb5-ad57-b3ab48670a9c","keyframes":{"transform":["translate3d(129.99998%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-46d15729-e0b1-41df-9102-9c9a70927501","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9998e3c4-e702-465a-8929-b44bce1a2ce2","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-b9130168-d671-4ff1-9742-79f9fcec2a9f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Because to us, it's clear that WWE is trying to market everything around WrestleMania, especially during 'Mania season.

[{"selector":"#anim-8263bf0f-7391-442d-b65e-342e8b697ea6","keyframes":{"transform":["translate3d(-128.46154%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8b1b31e1-938e-4a61-a651-3c1b1c48089b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-330c0db6-3580-44e5-a842-b4e129d09522","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-68363257-d42c-4708-b334-18e50d047429 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

At SportsManor for latest pro-wrestling updates.

[{"selector":"#anim-a820153c-8ac4-44cc-a958-ce4b09e75349 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-558dae5a-19bc-45e0-87b4-d8c3ff5a5dc2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-942f6386-ca00-4711-a0e5-245dcf187e9f","keyframes":{"transform":["translate3d(0px, 261.67175%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3897ab21-69cd-487e-9644-02804339e9f1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3e45bda9-da67-400c-aad8-e322cf8e3338","keyframes":{"transform":["translate3d(0px, -652.90975%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]