By: Anannya Mitra Image credit: NBA and Twitter
While LeBron James has repeatedly proven himself as the greatest athlete on the court, his 19 year old son, Bronny James, took on his father's footsteps and is on his way to be a rising star.
For his debut season at the University of Southern California, Bronny James is projected to bring in $7.2 million as his predicted NIL earning potential. He has made his name come within the top 100 NIL players.
Bronny makes NIL via endorsements, sponsorships, and social media partnerships, including several other sources. He has already signed up deals with PSD Underwear, Beats by Dre, and Nike.
Bronny holds a valuable marketing persona for brands. While he's making $5 millions with endorsements, he's also bagging $1.2 millions from social media deals.
Towards the end of his senior basketball career, James averaged 14.2 points, 5.5 rebounds, 2.4 assists, and 1.8 steals.
James is currently attending his senior year at Sierra Canyon School, a private school in Los Angeles. He had recently committed himself to the USC Trojans around June this year.
This season, he received recognition as a McDonald's All American and received a ranking as the 19th overall prospect in the ESPN 100 for the class of 2023.
Keeping Bronny James' prowess and resilience on mind, it can be said that he'd become one of the most influential athletes of all time. The world has yet to see what he could bring to the table.
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