Dana White And The Rock Are Stealing Money From Fighters, Fans Unhappy

By: Rahul V Krishnan Image Credit: UFC

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[{"selector":"#anim-7d69d73d-4e8b-45f4-a72f-638ee9d39f5d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(66.02708324402052%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-9f2a5e48-4a0b-4304-81f0-e6f2d3323648","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a53ee681-3e44-4ff4-a48b-bcebdf7a4b98","keyframes":{"transform":["translate3d(-122.02797%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-25e6f8d4-d9a1-4fcb-88d5-5ad424fe7379","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0f8ceb65-18b9-4115-a559-11d62a49899b","keyframes":{"transform":["translate3d(-74.39199%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] UFC in January 2022 announced that they signed a multi-year deal with Dwayne "The Rock" Johnson’s Project Rock brand to become the Official Footwear Partner of UFC.

UFC athletes and their corner team members were asked to wear Project Rock shoes during events.

[{"selector":"#anim-1d4dde66-2350-4287-8f90-569f0d0232ab [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(16.253101778190974%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-74b7a810-bfcf-4313-b61a-d75962a25d0d","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9eae58d7-937e-417e-8077-c0707c8d59e0","keyframes":{"transform":["translate3d(-147.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf7b7f38-1f3b-4847-bb14-8da67ef4eebb","keyframes":{"opacity":[0,1]},"delay":900,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9d35d5be-d182-48be-94fb-a4483cd02bfc","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8cdd4368-0883-4dec-ae61-ea53a98dcb49","keyframes":{"transform":["translate3d(-121.67832%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Reportedly athletes who were asked to wear the brand items won’t be getting paid for the sponsorship deal.

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[{"selector":"#anim-4139a023-99a9-4825-bbf9-1ac96b6b2bbb [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-8.69140615400296%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-1a19af2e-5a43-48cd-964f-c8eabc334ba4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Fans have voiced their displeasure after the report became public and some even called the UFC president Dana White a “slavemaster”

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[{"selector":"#anim-a425d5f5-ff9b-49ad-95ab-83f1da46cdf2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-61.074218654002955%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f68115f7-5ace-4a9f-a85d-18b268a70438","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-41dac74d-49d0-4f7b-a4d3-24edb749ca53","keyframes":{"transform":["translate3d(-147.27273%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1c9fadbc-3c6d-484e-b7bf-c82bb008a03d","keyframes":{"opacity":[0,1]},"delay":900,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3d44a1ad-0f4a-43b0-b83a-f936d5f080a8","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-61acc135-4a11-4826-8589-53b869653038","keyframes":{"transform":["translate3d(-125.17483%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] One of UFC’s biggest stars Nate Diaz recently criticised the shoes in an unaired interview where he said that he doesn’t like the shoes but they forced him to wear them. .

[{"selector":"#anim-72a74442-5d96-43de-abac-f793ff059427","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e422731e-2cc3-4630-be36-f20decd8090d","keyframes":{"transform":["translate3d(0px, 85.27480%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c419723b-a0f7-4c91-91d9-2c16c9ccf81e","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Dwayne Johnson is one of the biggest stars in Hollywood and his latest movie, Black Adam is set to be in theatres in October.

Dana White And The Rock Are Stealing Money From Fighters, Fans Unhappy

UFC athletes and their corner team members were asked to wear Project Rock shoes during events.

Reportedly athletes who were asked to wear the brand items won’t be getting paid for the sponsorship deal.

More Stories.

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