Dustin Poirier is quite likely one of the UFC’s biggest stars. A tough, and crafty fighter, the former interim lightweight champ has accumulated a lot of fans during his UFC tenure. However, Poirier also owes much of his popularity to the success of his very own hot sauce.
Previously, the UFC announced a multi-year partnership deal with “Poirier’s Louisiana Style”, making it the official hot sauce of the UFC. As such, the UFC partnership further elevated Poirier’s hot sauce to new levels in what was an already hot-selling product. Despite no official numbers released related to it, the deal was likely a lucrative one for ‘The Diamond’.
Ahead of his fight against Michael Chandler at UFC 281, the UFC made the deal official. At the time, Dustin spoke about the deal stating, “It’s all about building a legacy for my family and my community. These hot sauces come from the cuisine I grew up with in Lafayette, Louisiana. These are my roots, and I’m excited for UFC fans to share the Cajun flavors I love.” Naturally, the sauce received rave reviews and recommendations from hot sauce experts as well. (Via UFC)
In a video with renowned ‘Hot Ones’ host Sean Evans and HEATONIST Founder Noah Chaimberg, Poirier showcased his culinary skills, making Louisiana classics- KO Jambalaya and Gumbo. Safe to say, Poirier’s hot sauce has garnered him a lot of attention and an avenue to further branch out to in the future. Currently, Poirier’s hot sauce has accumulated more than 30,000 followers on Instagram and admirers worldwide.
Where can you buy Dustin Poirier’s Louisiana Style Hot Sauce?
For those unaware, whilst Dustin is the owner of Poirier’s Louisiana Style, the main sauce itself is a collaboration with Heartbeat Hot Sauce Co. Made of all the top ingredients, the sauce can be consumed with various types of meals. As for Poirier himself, he uses a dash of hot sauce in almost every meal. Notably, the product is also vegan and gluten-free, making it viable for a larger consumer base.
Currently, the sauce is available in three variants. One flavor is the aforementioned collaboration between Dustin Poirier and Heartbeat Hot Sauce Co. Following that, we have the K.O. Edition with Ghost Pepper and the latest being Creole Maple. As for the recipe, the sauces are said to be made with the best-aged Cayenne peppers and vinegar, along with other chilis like habanero and ghost pepper, adding an extra kick.
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Additionally, the sauce retails at $12 per bottle, with special edition three packs retailing around the $32-33 mark. Since its initial launch in 2020, the sauce has been available to buy from Heartbeat Hot Sauce and Co. and the Heatonist websites. Whilst the product can be acquired worldwide via shipping, it is readily available across Walmart and other stores across North America.
Moreover, since 2020, Albert Bourbouhakis, co-founder and owner of Heartbeat Hot Sauce has been working diligently to ramp up production. As such, with more production sites, and new and upcoming flavors, the future is boundless for Poirier’s Louisiana Style hot sauce. Have you tried it yet? Did you enjoy it? Feel free to leave your thoughts in the comments below.