SUMMARY
- At UFC 294, Paulo Costa was scheduled to fight Khamzat Chimaev but had to pull out due to an infection on his elbow.
- In an appearance with Nina Daniele, Costa shared his plan to launch the Secret Juice in the US.
Paulo Costa is one of the most well-known UFC fighters today. The middleweight is often admired for having one of the best physiques in the promotion as well as looks. Costa created his brand through his slapstick comedy bits and funny online banter, which has gained him a lot of fan following among the MMA community. He is also one of the most proficient strikers in the game.
Costa holds the record for the most significant strikes landed per minute in UFC middleweight division history, tied only to the current champion, Dricus du Plessis. The Brazilian last stepped in the octagon against middleweight legend Luke Rockhold at UFC 278, winning via unanimous decision. He has been scheduled three times since UFC 284, UFC 291, and UFC 294, but the bouts got canceled due to various reasons.
Costa will finally be returning to square off against veteran and former middleweight champion Robert Whittaker at UFC 298. Fans are excited to see the Brazilian back in action, as well as in interviews and press conferences. One of his most known ongoing bits is the Secret Juice, which the UFC fighter claims to be the reason behind his jacked and sculpted physiques.
Paulo Costa shares much-awaited Secret Juice ingredients with the MMA community
There have been many speculations among the fans regarding what’s actually in the so-called Secret Juice of Paulo Costa. Things also escalated when Costa was one of the most tested UFC fighters by the anti-doping agency USADA. This further helped him gain more attention and increase his social media reach. His ongoing banter with the USADA also became a talking point in the media.
Costa even went on to sarcastically comment that the anti-drug agency was trying to steal from him his formula for the Secret Juice. This gained him wide appreciation for his sense of humor among fans. In his appearance with Nina Daniele, Costa shared his plan to launch the Secret Juice.
When asked about the ingredients label, Costa shared, “I have my own ways to make the secret ingredient inside, and they’ll never know, but the secret juice has a original flavor, and this original gonna be selling and available. After that, we can make some adjustments.” Stating that he would still be keeping his secret ingredient away from the public and would be sharing the rest during its sale.
Paulo Costa’s hilarious ad campaign launching Secret Juice in the USA
Paulo Costa’s unique sense of humor has always caught the attention of both the media and the fans, and along with it, his commitment to connecting with the fans in English, which is not his primary language, is highly appreciated by the fans. Costa launched an ad campaign that went viral on The Mac Life.
This was a very funny bit by the Brazilian, explaining his ambitions and the launch of the iconic secret juice. He even went on to remark on himself, stating, “We only have one size, because we don’t have that Conor money,” which was quite a humorous addition. Meanwhile, fans are eagerly waiting for Costa’s secret juice to hit the market and finally decipher the secret ingredient.