SUMMARY
- Joe Rogan's previous deal with Spotify was reportedly worth around $100 million.
- Spotify has reportedly offered a new deal with a substantial amount of money to Joe Rogan.
Joe Rogan and Dana White are two names almost synonymous with the UFC. Apart from being hugely successful in their respective fields, both of them share a very healthy and friendly relationship. Dana White is widely known for being the CEO of the UFC. Joe Rogan is famous for his podcasts, stand-ups, and features in films and TV shows, as well as for being a UFC color commentator.
It is a fact that both men, who are pioneers in their own fields, are good friends with each other. But who is the richer of the two? That is a question fans have pondered many times. And mostly all of them reach the same conclusion: Dana White.
The simple reasoning for that is the fact that, at the end of the day, Dana White is an out-and-out businessman who has his hands stuffed in the pie of not one but many different businesses. However, recent developments regarding Joe Rogan’s largest and most popular asset, the ‘Joe Rogan Experience‘ podcast, might have given his net worth a significant boost.
Joe Rogan vs Dana White net worth comparison
The 56-year-old American UFC expert commentator Joe Rogan is the host of one of the world’s most streamed podcasts, The JRE Podcast. The podcast first started in 2009, and by the mid-2010s, it had already gained immense popularity. At present, it has produced an exact number of 2326 episodes featuring more than 1000 special guests.
It continues to grow even today and has reached the status of having a global viewership. With listeners all over the world tuning in to get valuable insight from special guests and Rogan himself, the JRE Podcast struck gold for the first time in 2020. It was in that year that Spotify signed a multi-year deal with Joe Rogan for a reported $100 million.
This deal made the JRE Podcast a Spotify exclusive. Later, it was reported that the 2020 Spotify deal might have exceeded a value of approximately $200 million for 3.5 years. As the tenure of that deal ends in 2024, Spotify has reportedly offered a new deal with a substantial amount of money to the 56-year-old.
According to reports made by the Wall Street Journal, the new multi-year deal offered by Spotify to Joe Rogan on February 2, 2024, is estimated to be worth more than $250 million. That crazy amount of money comes with some new rules as well.
Under this new deal, the JRE Podcast will no longer be exclusive only to Spotify and will be broadcast on other streaming and podcast services like YouTube, Amazon Prime Music, and Apple Podcasts. Before the generational Spotify deal, Celebrity Net Worth estimated Joe Rogan’s net worth to be around $120 million.
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Overnight, with Joe Rogan penning down the Spotify deal, his net worth has increased by a whopping $80 million and now sits at an impressive $200 million.
WWE-UFC merger might have affected Dana White’s net worth
Dana White has been at the helm of the UFC for almost 23 years now. The Fertitta brothers took over the company for $2 million way back in 2001. They installed Dana as the company’s president and gave him 10% of the company’s shares. The investments from Abu Dhabi reduced his shares by 1%. To this day, Dana remains the UFC’s president.
Even after the ownership of the UFC changed hands in 2016, Endeavour (then known as WME-IMG) bought the company for $4 billion. According to his 9% shares, Dana earned around $360 million in that trade before taxes.
Furthermore, in 2023, UFC merged with the globally popular professional wrestling platform WWE and created an estimated $21.7 billion company under TKO Group Holdings. The UFC’s president became the new company’s CEO. The sheer numbers and digits involved in the merger are an indication of how big of a thing this merger was.
TKO provided a highlight video of today’s surreal day at the New York Stock Exchange and so on, as the merger between WWE & UFC is officially complete.pic.twitter.com/GU7XOxhnfy
— Wrestle Ops (@WrestleOps) September 12, 2023
Apart from the fight business, which also includes the Power Slap competition, Dana also has many other businesses. All of his financial successes put his net worth at around a gigantic $500 million, according to Celebrity Net Worth as of January 2024.
However, it seems like Joe Rogan’s net worth is not higher than Dana White’s. Moreover, it seems like Dana will continue to enjoy a higher net worth than Rogan for now, and it certainly seems like it will shortly as well.