- The Uber Eats commercial at Super Bowl LVIII went viral as it featured Jennifer Aniston and David Beckham.
- The most expensive Super Bowl commercials reportedly were in 2020 which were of Amazon and Google.
The Super Bowl is arguably one of the most popular single-day events in the sports world. Throughout the year, countless fans eagerly wait to watch the final game of the NFL season. This is the perfect opportunity for brands to run their commercials as the viewers are always in high numbers. Even though the attendance at Super Bowl LVIII was not that impressive, it was yet noteworthy.
Furthermore, brands are always willing to pay hefty amounts to get their commercial run as the revenue is mostly greater than the investment. Every year, the price goes up and fans are curious to know what was the cost of commercials at this year’s Super Bowl. In addition to this, brands often start making their special commercials at least a year in advance and release teasers for fans.
Notably, the most expensive Super Bowl commercials reportedly were in 2020. As per GoBankingRates, Amazon and Google advertisements that year respectively cost $16.8 million. Amazon’s commercial featured Ellen DeGeneres and Portia De Rossi as the Alexa voice assistant. On the other hand, Google’s advertisement was about an elderly man remembering his wife with the help of the search company’s voice assistant.
The cost of a 30-second commercial at Super Bowl LVIII is $7 million
The Super Bowl LVIII which took place at the Allegiant Stadium on the second Sunday of February was a great success. It saw numerous famous personalities coming from all around the world to deliver a promising performance. Some of the celebrities who made an appearance in the 2024 Super Bowl were Taylor Swift, Shaquille O’Neal, etc.
A 30-second ad during Super Bowl LVIII is estimated to cost between $6.5M to $7M. pic.twitter.com/63Him825d2
— NFL Stats (@NFL_Stats) February 3, 2024
Furthermore, brands paid an estimated amount of $7 million for a 30-second commercial at Super Bowl LVIII. This amount might sound a little too much to fans for a less-than-a-minute commercial. However, for brands, it is an investment that is worth making and they don’t even hesitate for a second. Charles Kidd II who had a 60-second ad in this year’s Super Bowl revealed to CBS News that sometimes he doesn’t even want to know the budget.
Uber Eats commercial at Super Bowl LVIII features Jennifer Aniston and David Beckham
Numerous commercials were played during the Super Bowl LVIII and one that stood out and went viral was Uber Eats. The advertisement had an interesting storyline about how to remember something, one needs to forget something else. They had the tagline, “Don’t Forget Uber Eats.” Furthermore, it included different scenes of how people were forgetting something but remembered Uber Eats.
Notably, the brand was at the receiving end of backlash due to including peanut allergy. Regardless of this, the Uber Eats commercial at Super Bowl LVIII went viral as it featured Jennifer Aniston and David Beckham. The ‘friends’ famous couple were in a scene together in which Aniston acted like she forgot that she worked with Beckham for a decade.
Israel’s antisemitism campaign during Super Bowl LVIII
One of the other notable commercials that were played during this year’s Super Bowl was by the Israeli government. The campaign was launched to raise awareness of Hamas’ hostages in Gaza. Israel’s National Public Diplomacy Directorate released various videos for this purpose.
Furthermore, one of the videos which was only 15 seconds long mentioned “136 seats are still available for Sunday’s game. One for each Israeli hostage held captive by Hamas.” Towards the end, “#BringThemHomeNow,” was mentioned in bold letters. In addition to this, another video with the message about bringing all fathers home held in captivity by Hamas for over 120 days was depicted.
The Israeli government has bought Super Bowl ad placements calling for the release of Israeli fathers held hostage in Gaza.
The cost to air a 30-second ad during Super Bowl LVIII 2024: $7-million.
The commercials have already been viewed at least 10 million times, and will… pic.twitter.com/nAAaJe0tq6
— Oli London (@OliLondonTV) February 11, 2024
Notably, all the videos released for the antisemitism campaign by the Israeli government drew controversies. Fans in large numbers believed that it was inappropriate and shouldn’t have been played at the big event. In addition to this, people argued that the campaign at the Super Bowl was uncalled for. These videos have been all over the internet and fans are massively reacting.