SUMMARY
- Novak Djokovic is one of the most sought-after athletes in the world.
- However, he only works with companies that align with his beliefs.
Novak Djokovic is one of the most well-known athletes around the globe. The Serb is one of the greatest tennis players of all time, and his influence is unquantifiable. Even though Djokovic is a legend in his own right, he still holds fast to his principles.
Novak is one of the most marketable athletes around, and he is the face of several brands like Lacoste and Asics, among others. Not surprisingly, many want to sign on the world No. 1 with them. However, the Serb is very selective about the companies he wants to work with and whether their beliefs align with his own.
In a recent interview, the celebrated journalist Nebojsa Viskovic made some interesting revelations about Novak. Nebojsa appeared as a guest on the “Racketing” podcast, offering a unique insight into the mind of Novak. He spoke of how Djokovic refused to work with a few companies, regardless of the money they wanted to pay.
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“You know what Novak refused, how much money he refused because he didn’t want to advertise, I won’t say which companies, he didn’t want to advertise something that goes against his beliefs, which is harmful, etc,” he said (via Nova.rs).
Nebojsa did not reveal the names of the companies, but he divulged this when talking about a tennis simulation. Novak Djokovic likely refused to work with them because he is not a fan of virtual reality. Reports suggest that he turned them down even though he could have made three times the money.
When Novak Djokovic refused to endorse video games
With 24 Grand Slams to his name, Novak is a tennis legend. He has led a very disciplined life to reach the pinnacle of success, and his hard work and sacrifices have paid off. At 36 years old, Novak is still one of the fittest players on the tour at present. He still wants to go on for a few more years, and he will undoubtedly break many more records.
Tennis analyst Jon Wertheim appeared on the Tennis Channel for an interview. He spoke of Novak’s plant-based diet to keep himself fit. Jon also touched upon how Novak makes use of his time and rarely wastes it on trivial things like playing video games. He revealed how the Serb refused to endorse a video game.
Novak’s Breakfast of Champions 🥞💪 #TCLive pic.twitter.com/7yZ9ZB8lpC
— Tennis Channel (@TennisChannel) January 14, 2024
“He had a chance to do a video game endorsement and said, ‘I don’t believe in the product, this isn’t a good use of my time.’ Not only does he not play video games, but he actively repudiates,” said Wertheim.
Novak Djokovic is one of the hardest-working athletes, and his achievements speak for themselves. He took a break after the Australian Open and is set to compete at Indian Wells next.