Novak Djokovic is the oldest player at the ongoing Nitto ATP Finals. His style of play and dressing suggest he is still competing with the youngsters. Djokovic’s attire has been catching a lot of attention in Turin. He has so far played two matches and has been flaunting his fashion on the court. He has been wearing Lacoste combined with Asics footwear.
The 36-year-old was sporting shades of blue and green. His clothes and footwear had a mix of both colors. He had a white sweatband in the opening match against Holger Rune. In the second match against Jannik Sinner, Djokovic wore a green one. The Serbian will next play against Hubert Hurkacz in his final group-stage match. Hurkacz comes in as an alternate for injured Stefanos Tsitsipas.
🤌🤌🤌🤌🙌😃🫶❤️🇮🇹 #NittoATPFinals pic.twitter.com/Yb4qZyNAdn
— Novak Djokovic (@DjokerNole) November 11, 2023
The fans will be eager to know what Djokovic will wear in his next game. He will play against Hurkacz on November 16. Djokovic has played six matches against the Polish player and is yet to lose a match. It is expected that Djokovic will win the match in straight sets to favor his chances of qualifying for the semifinals. Losing to Sinner has proved to be a minor setback for the defending champion.
How much does Lacoste pay Novak Djokovic?
Djokovic has been with Lacoste since 2017, after his contract ended with UNIQLO. Lacoste initially signed a five-year deal with Djokovic, and last year he extended the contract until 2025. The 24-time grand slam champion earns around 9.4 million dollars annually from Lacoste. It is one of his most lucrative deals, and he wore a funky Lacoste jacket on his first day at the season-ending championship.
Along with Lacoste, Djokovic’s Asics shoes have also been lighting up the court. The world No. 1 signed a three-year deal worth over $4 million per season with Asics in 2018. The contract was extended for three more years in 2021. Djokovic has been mixing up his endorsements on tour over the past few years. His deals have substantially increased since 2015.
ICONIC. @DjokerNole pic.twitter.com/xXK5eoVqjf
— Lacoste (@Lacoste) September 12, 2023
Djokovic hopes to stay with Lacoste for a few more years, as it perfectly suits his style. The 10-time Australian Open champion looks to be the favorite to take the title at Turin. He is aiming for a record seventh Nitto ATP Finals title. Djokovic is also three wins away from becoming the second player after Roger Federer to record 50 wins in the event. He needs to take the title to achieve the record.