Emma Raducanu is a former British number 1 tennis player. The youngster is the first British woman to win a Grand Slam since 1977. She also holds the record for playing the least number of majors before winning a Grand Slam title.
The 20-year-old shot to stardom when she beat Leylah Fernandez at the US Open final in 2021. Her success not only brought the attention of tennis fans and stars alike, but high-profile brands were also queueing up to sign her on.
In 2021 alone, the young talent won over $2.1 Million from her victory at the Flushing Meadow. This is impressive because, before the tournament, she had not won any WTA matches. She quickly became the poster girl for big brands.
Post US Open victory, a sports agent told, “She can easily earn £100 million or more. She appeals to a broad crowd and is so young she can only get better. The offers have already been pouring in. She’s the biggest thing in sports right now. The sky’s the limit.” (via Daily Mail).
In 2022, with her net worth at £10 million, Emma found a spot in the Sunday Times rich list. People believe that the young tennis player can earn a whole lot more if she wanted.
What endorsement deals does Emma Raducanu have?
Raducanu‘s Grand Slam victory opened the floodgates for brands vying to get to her first. She is currently the brand ambassador of big names like Porsche, Nike, etc. Let’s take a detailed look at some of Raducanu’s endorsements.
Nike
The well-known athletic apparel and footwear brand was one of the first to snatch her up. This means Emma wears their clothes and accessories on and off the court too.
It is estimated, that she earns around £100,000 a year from this deal alone. It is a rolling contract, which means the amount she earns from this deal will only increase in the coming years.
Wilson
In a fashion similar to Nike, this tennis racket brand signed her on early. It is believed that the Brit earns £100,000 a year from this deal as well.
It might look like Emma uses the copper-green Blade V8, but she actually plays with a Wilson Steam 100, a discontinued series that is spray painted to resemble the Blade.
Tiffany & Co
Soon after winning her first major Grand Slam, it was announced that Emma would become one of their ambassadors. Upon signing this deal, young Raducanu became a colleague of American sensation Beyonce.
It is believed that the tennis star earns a whopping $2 million from this deal. Emma has been seen sporting their jewelry since she was announced as the brand’s ambassador.
Dior
This fashion industry big shot has a deal of $2 million with the player. Emma was seen wearing a signature Dior piece at the premiere of the James Bond movie ‘No Time to Die.’
Raducanu spoke of the experience: “Being able to wear a dress like that made with all the magic in the Dior ateliers was a totally unique experience.
Vodafone
Vodafone is just another impressive name on Raducanu’s roster. The 20year old became their ambassador to inspire the next generation to take up tennis. She earns $3 million from this contract.
As part of the deal, Raducanu promotes Play Your Way to Wimbledon, which gives junior players a chance to play at the iconic All England club. She said: “The support I received at a grassroots level has been key to my development as a player, and I’m looking forward to helping make these initiatives even bigger, better, and more accessible.”
Porsche
Although it is not known how much she earns from her deal with Porsche, it is fair to guess it is a jaw-dropping amount. Her contract with this automobile giant means she has access to their iconic cars. Post her shoot with the brand, she was given her own car to take home.
The young British sensation has carved a place for herself on the tennis court. Her pleasant and charming nature has won hearts. As she becomes the global ambassador for iconic brands, her net worth is only going to increase in the years to come.