SUMMARY
- The Super Bowl LVIII is scheduled for Sunday, February 11, 2024, with the Kansas City Chiefs facing the San Francisco 49ers at Allegiant Stadium.
- The cost of commercials during the Super Bowl is a notable aspect, with prices for a 30-second ad slot steadily increasing over the years.
The Super Bowl LVIII is knocking on the door. On Sunday, February 11, 2024, this season’s Super Bowl round will kick off at 6 pm. Kansas City Chiefs will take on the San Francisco 49ers in the Super Bowl LVIII. City Chiefs are the defending champions, winning the shining trophy thrice in 1970, 2020 and 2023.
While their rivals’ 49ers won the title two times more than their opponents, the Super Bowl is one of America’s top-level sports events held yearly. Spectators around the nation and across the globe watch the game live from wherever they are.
Feelin’ the love in Las Vegas ❤️ pic.twitter.com/aKvzjWfsDV
— Kansas City Chiefs (@Chiefs) February 6, 2024
The most significant football match will take place at Allegiant Stadium, the Las Vegas Raiders home. Before the high voltage game, speculation had already begun among the spectators and experts who are the favorites to win and players to watch out for.
Each year, when the Super Bowl is broadcast live, the commercials in between the games cost millions. The cost of commercials between games usually depends on the time, the more the time, the more it costs. The commercial began for the first time in 1967, and it cost only $37,500. The cost of this year is expected to remain the same as the year 2023. Below, we have mentioned how much the commercials have cost in the last few years.
How much did ads cost in the 2023 Super Bowl?
Most ads are a maximum of 30 seconds, and broadcasters charge millions just for those 30 seconds. Last year, reports from Forbes suggested that the telecaster charged $7 million from the agencies. Despite such high prices, NFL ads are still widely popular because of the vast viewership
That means the agencies paid a considerable amount to show a 30-second advertisement on television during the game. The amount is $0.5 million more than the previous year.
How much did ads cost in the 2022 Super Bowl?
In 2022, the broadcasters also earned millions from the agencies. For 30 seconds of advertisement at the time of the Super Bowl, agencies paid $6.5 million.
The amount is almost $1 million more than the previous year. As days passed, the cost began to rise bit by bit, and indeed, the price will increase more in the upcoming years.
How much did ads cost in the 2021 Super Bowl?
Compared to 2022 and 2023, agencies spend much less on commercials. For 30 seconds of advertisement, the broadcaster charged $5.5 million.
https://t.co/zjR2yxcvEQ pic.twitter.com/1mHMiLHSEy
— Tom Brady (@TomBrady) January 4, 2024
But this year, the broadcaster charged $0.1 million less from the agencies than the previous year. The price this year is relatively lower than nowadays.
How much did ads cost in the 2020 Super Bowl?
In 2020, the telecaster took a fee of $5.6 million. The amount is $0.3 million more than the earlier year. Therefore, the agency’s expenses increase as time passes.
The difference is quite significant when comparing the amounts for 2020 and 2023. The broadcaster took $7 million last year, which is $1.4 million more than in 2020.
How much did ads cost in the 2019 Super Bowl?
Agencies paid the broadcasters $5.3 million in the year. For the commercials of 30 seconds, the broadcaster earned a very hefty amount.
The amount is $0.1 million more than the previous year. At the same time, it is pretty less than current days. Costs fluctuate every year, and it continues to grow day by day.
How much did ads cost in the 2018 Super Bowl?
The cost difference between 2018 and 2019 is just $0.1 million. In the year, agencies were charged $5.2 million by the telecasters.