The La Liga club FC Barcelona has opened a shop outside their historic Camp Nou stadium. Surprisingly, this one doesn’t resonate with any of the club’s merchandise or sponsorship-related items. The shop has been opened to sell the grass from the Camp Nou stadium.
The grasses have been assembled in between a small model structure of the stadium. The prices are kept between $21.43 and $450. The support on which the formation stands has been tagged as FC Barcelona. Meanwhile, Camp Nou has been placed under reconstruction work, and the club will play their next match against Real Betis at the Montjuic stadium.
🚨 Barcelona have opened a shop next to the Camp Nou to sell Camp Nou grass. 🌱
The prices range from €20 to €420. 💰
— Transfer News Live (@DeadlineDayLive) September 8, 2023
While this might have been just a modern-day approach from the club to utilize the historicity of its arena, fans have mocked it by relating it to the club’s current financial condition. A fan has reacted by saying, “What level of brokenness is this?” Another fan commented, “How far they have fallen.” To further add to this saga, a fan quoted “Shame” to an already existing comment of “We definitely need money.” Another one chimed in, “That’s some farmer’s business.”
What level of brokenness is this?😑
— PovertyKiller_Official (@PovertykillerB) September 8, 2023
How far they have fallen🤣🤣🤣
— E ⚡️ (@THFC_E) September 8, 2023
— BiG 38 (@___McNairMill) September 8, 2023
That’s some farmers business 😭
— Daily Kickoff ★ (@TheDailyKickoff) September 8, 2023
It is safe to say that this has not gone down well with the soccer fans. Maybe it’s because the fans are aware of the fact that the club recorded a debt of close to $1.44 billion until June 2023. Also, lately, there have been financial constraints in the club, and the same has been visible in their lackluster approach in the transfer market.
When Real Madrid started selling Santiago Bernabeu grass in the season 2021-2022
The tactics of selling the stadium’s grass are certainly not new, and Barcelona is not the first club to do so. Spanish club Real Madrid also started selling a memento of Santiago Bernabeu’s grass back in the season 2021-2022. The price was set at $60.
The club termed their gesture of selling the grass as their thought towards the fans. The product was labeled as a genuine sample of their stadium, which has been part of some of the major wins in the history of Real Madrid. Santiago Bernabeu’s grass was fixed in between a small replica structure of the stadium.
A Barcelona fan reminded others of this practice by Real Madrid and inflicted that his club is not the first one to do it. Seeing the outburst of reactions against the Camp Nou-based club, he quoted, “Why didn’t they report this? What is the agenda against my club.”
Why didn’t they report this too?? What’s with the agenda against my club pic.twitter.com/uqojuCmXDp
— PHZ☘️ (@Pheelleepz) September 8, 2023
With Real Madrid having done this and now with their La Liga rivals Barcelona doing it, it remains to be seen whether other clubs across Europe do it too. This grass-selling practice is treated as a symbol of memento for the fans, with little commercial angle attached to it.