PRIME Hydration has extended its sponsorship endeavors by forming an alliance with Bayern Munich, the reigning German champions.
The announcement designates PRIME Hydration as the club’s official isotonic partner. However, this move has not been met with unanimous approval among fans, as a segment of the fan base expresses dissatisfaction with the collaboration.
The 33-time German champions revealed the new partnership through both the club’s official website and social media platforms. The announcement stirred contrasting reactions among fans.
While some warmly embraced the collaboration, others voiced displeasure, citing concerns about the association of the German powerhouse with a hydration beverage endorsed by internet influencers KSI and Logan Paul.
PRIME X FC BAYERN — the new official Hydration partner of FC Bayern 🤝 | #Advertisement
ℹ️ https://t.co/K0m6VJgXiC pic.twitter.com/NIs4bxJkJc
— FC Bayern Munich (@FCBayernEN) August 10, 2023
A noteworthy fan sentiment gaining traction succinctly conveys dissatisfaction, asserting, “we cannot be this broke.” This sentiment appears to stem from a perceived dilution of the club’s reputation due to the link with the ‘trendy’ hydration brand.
Adding a lighthearted touch, another fan humorously speculated that this partnership might even influence star player Harry Kane to snub Bayern Munich, given PRIME’s connection to Arsenal, a rival of Kane’s former club, Tottenham.
The official announcement outlines a multi-phase partnership strategy. Initially, PRIME Hydration will be exclusively available at the Allianz Arena during match days, marking the first phase. The subsequent phase will witness an expansion of retail operations in the German market, accompanied by the launch of FC Bayern X PRIME limited-edition bottles.
Bayern Munich’s decision to affiliate with PRIME Hydration follows in the footsteps of other soccer giants, namely Arsenal and FC Barcelona, who previously inked similar agreements with the hydration brand. Since its inception in 2022, PRIME has made remarkable strides in the hydration market, solidifying its presence and impact.
KSI & Logan Paul’s PRIME scores big in soccer with Arsenal & Barcelona
PRIME Hydration’s collaboration with Bayern Munich, a dominant force in German soccer, comes as no shock, given the brand’s flourishing track record in partnering with soccer clubs as a core marketing approach.
Brand ambassador KSI, an ardent soccer enthusiast, ignited PRIME’s venture into soccer club sponsorship. This initiative took off with a resounding success when PRIME joined forces with Arsenal, a Premier League powerhouse, in 2022. The resonance was profound, especially considering KSI’s profound childhood connection to the club.
The Arsenal association swiftly bolstered the brand’s digital footprint, ushering in a wave of affirmative interactions from fans, a clear stride in the right direction.
Building on the Arsenal triumph, PRIME set its sights on an even grander stage: FC Barcelona, reigning champions of La Liga. This strategic move, unveiled earlier this year, resonated remarkably in Spain, building a commendable brand presence and resonance. This success naturally paved the way for the Bundesliga venture with Bayern Munich.
🚨 Arsenal catching strays as Logan Paul tells KSI who PRIME’s new partnership is with. 😅
(🎥 @LoganPaul) pic.twitter.com/sTZX0pRLHH
— Transfer News Live (@DeadlineDayLive) August 10, 2023
An insightful observation emerges: PRIME’s overarching aim appears to encompass major soccer clubs across the five key European leagues. With England and Spain already accomplished, the German inclusion indicates a strategic push into the Bundesliga. The French and Italian leagues stand as the potential final frontier.
PRIME’s marketing influence extends beyond the soccer realm, seeping into combat sports like boxing and MMA. An active partnership with the UFC as the official hydration sponsor, coupled with endorsements for prominent athletes such as MMA fighters Israel Adesanya and Alex Volkanovski, amplifies the brand’s versatile marketing strategy.
The depth of PRIME’s marketing approach finds resonance in the backgrounds of its prominent influencers. KSI’s affinity for soccer and Logan Paul’s dynamic presence as an active WWE wrestler lend authenticity and coherence to the brand’s comprehensive marketing narrative.