A recent fan interaction of Son Heung-min has shed light on an intriguing contractual detail tied to one of his endorsements. While currently engaged in international duty with the South Korean team, Son took a moment from his packed schedule to engage with some of his fans.
In a video that has rapidly gained traction on social media, a fan requested that Son hold her phone to take a picture with her. What caught Son’s attention was the brand of the phone, which happened to be Apple. Respectfully, Son declined the request.
🇰🇷📵 Heung-min Son, who is sponsored by Samsung, could not hold a fan’s phone due to rules in his contract.
Apologising to the fans, Son said he would be happy to pose for a selfie as long as they held the phone. 😅🤳 pic.twitter.com/bPW3jjh6Ob
— EuroFoot (@eurofootcom) September 11, 2023
Sport Bible recently reported and cited his contractual commitment to Apple’s competitor, Samsung as the reason for declining the request.
Notably, Son was unveiled as the brand ambassador for the South Korean tech giant, Samsung, in July of this year. His decision to abstain from interacting with Apple’s products underscores his loyalty to his nation’s brand.
Samsung, a behemoth in the tech industry with a brand value exceeding $100 billion, is likely to be pleased with the level of commitment demonstrated by its brand ambassador. Son has been actively promoting Samsung Galaxy products on his social media platforms. This interaction will further bolster Samsung’s positive image among its followers.
Turning our attention to his on-field endeavors, Son recently featured in South Korea’s friendly matches against Wales and Saudi Arabia. The team secured a victory over Saudi Arabia and managed a draw against Wales. Now, the 31-year-old forward is set to return to London to rejoin his club Tottenham Hotspur for the upcoming Premier League fixtures.
Brand endorsements of Son Heung-Min
Son’s endorsement portfolio extends beyond Samsung, making him a sought-after figure in the world of marketing. As one of Asia’s premier soccer talents and South Korea’s most significant export in the sport, Son’s marketability has been evident for several years.
One notable affiliation is with TUMI, a prominent luxury suitcase brand. Son has consistently leveraged his social media platforms to promote this brand, showcasing his association with TUMI to his followers.
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But the list of major endorsements doesn’t stop there. The fashion giant Burberry has also enlisted Son as one of its brand ambassadors. Furthermore, Son’s clothing endorsements include Calvin Klein, aligning him with yet another renowned name in the fashion industry.
Son’s social media presence serves as a platform for showcasing content endorsed by other notable brands, such as Gatorade and Gentle Monster Sunglasses.
Son Heung-min has a substantial following of more than 12 million on Instagram. The Korean forward has become an appealing choice for top-tier brands looking to establish a presence within the Korean audience.