Al-Nassr‘s acquisition of Cristiano Ronaldo in December 2022 was a significant triumph for the Saudi Arabian club, securing one of the world’s most popular and marketable athletes. The arrival of the five-time Ballon d’Or winner in the Saudi Professional League has brought forth numerous positive consequences.
Ronaldo’s signing has elevated the profile of the Saudi Professional League, amplifying its status on a global scale. While already one of the wealthiest leagues, Ronaldo’s arrival has propelled it to new heights of international recognition. Consequently, there has been a surge in the league’s viewership, attracting a larger fan base, and making it increasingly appealing to potential sponsors.
Al-Tai FC player Alfa Semedo acknowledges the transformative impact of Ronaldo’s arrival, stating, “I can say that Ronaldo’s arrival changed everything here. Before he came, TV in Portugal did not even broadcast the matches of the Saudi national team. It’s Ronaldo.”
Ronaldo‘s move to Al-Nassr has generated widespread interest from fans worldwide, who eagerly tune in to the Saudi Professional League to witness Ronaldo’s performances in the latter stages of his illustrious career.
This high-profile transfer has resulted in numerous positive outcomes, including heightened visibility for the Saudi Professional League, an overall improvement in the league’s soccer standards, and a significant economic boost for Saudi Arabia. Ronaldo’s status as a global icon has effectively put the country on the map of the soccer world.
Cristiano Ronaldo attracts Nike to Al-Nassr
Nike is expanding its presence in Saudi Arabia by forging a strategic partnership with Al-Nassr, a club that boasts the esteemed ambassador of soccer, Cristiano Ronaldo. This collaboration marks a pivotal step for the soccer industry as Nike aligns itself with Al-Nassr.
Since Cristiano Ronaldo’s transfer to Al-Nassr in January 2023, the Saudi Arabian soccer scene has experienced a seismic shift. Ronaldo’s worldwide renown has thrust the Saudi Pro League into the spotlight, resulting in increased popularity both domestically and internationally. This has created a ripple effect of growth and interest in Saudi Arabian soccer.
We are delighted to announce Nike, as our official kit supplier for the 2023-24 season ✔️
This deal will be activated starting from AlNassr Japan Tour at the end of July 💛 pic.twitter.com/uDMxfCONxf
— AlNassr FC (@AlNassrFC_EN) July 2, 2023
With the new season on the horizon, an exciting announcement has been made to take Saudi Arabia’s soccer landscape to new heights. The highly anticipated deal, fortified by the presence of Cristiano Ronaldo, is set to shine a spotlight on the soccer world of Saudi Arabia.
Nike has emerged as the official kit supplier for the upcoming 2023-24 season, solidifying their role in elevating the sport. The partnership will kick off from the Al-Nassr Japan Tour at the end of July, signaling a new era of collaboration and recognition for Saudi Arabian soccer.
This deal also signifies the return of Nike as the club’s kit supplier. They have previously partnered with Al-Nassr from 1997 to 2001 and from 2010 to 2012.