Kim Kardashian has always excelled in the fashion industry over the years. Before all the individual success and fame, the 43-year-old was famously known as one of Paris Hilton’s closest friends and personal stylist. She has branched out into the world ever since all while creating a couple of her family-run brands and SKIMS. Her latest ventures are only the start of her journey in the world of fashion business.
SKIMS initially came out in September 2019. The company’s biggest aim is to encourage body positivity. It provides a massive variety of women’s shapewear ranging from sizes XXS to 5XL. Kim’s motive is to provide solutions for every body type and to set new standards in the fashion industry. According to the brand, they have technically constructed products that adjust to all kinds of body types.
SKIMS MENS LAUNCHING 10.26 pic.twitter.com/0WS4k4EaXh
— Kim Kardashian (@KimKardashian) October 23, 2023
But women’s shapewear isn’t where Kim Kardashian has planned to limit her range of products. Recently, SKIMS announced its newest line dedicated to men’s undergarments. The co-founder of Skims, Jens Grede claimed that men constitute almost 10% of the company’s existing customers. He added that the number of male customers is gradually growing making it the perfect time to launch a men’s collection.
Kim Kardashian’s SKIMS is set to crack $750 million in sales
Kim Kardashian’s SKIMS partnered with a few leading athletes in the sports world to launch the men’s line. Neymar Jr., Nick Bosa of the San Francisco 49ers, and Shai Gilgeous-Alexander of the Oklahoma City Thunder, modeled for the company. This is a huge step in the right direction for the brand considering all three of them have been dominating in their respective sports. Especially Gilgeous-Alexander, who had a stellar year with OKC and Team Canada during the 2023 FIBA World Cup.
Kim Kardashian’s Skims is launching a men’s line and has signed Shai Gilgeous-Alexander
— NBACentral (@TheDunkCentral) October 23, 2023
According to the New York Post, Kim Kardashian said, “The expansion into the menswear space is a major milestone for the brand and a testament to SKIMS’ commitment to providing solutions for everybody. SKIMS has evolved into becoming a brand that can provide comfort for all audiences, not just for women.”
However, Kim will have a set of major competitors to deal with, such as the Brady Brand, Kathy Ireland, and many more. The men’s underwear industry is already worth around $5.7 billion globally. SKIMS is projected to make a whopping $750 million in sales during 2023. Sporting brands such as Nike and Under Armour will also be tough competitors for SKIMS.