To no one’s surprise, the UFC has entered a partnership with Logan Paul and KSI’s energy drink brand. As such, PRIME Hydration is now the official sports drink of the promotion. Since the announcement, Paul and the UFC have put out press releases to establish what the deal entails.
Previously, Paul released a small teaser for a potential linkup with Dana White. However, the direction of the video made it seem as though Logan would be signing a deal to fight in the UFC. Unluckily, the presence of a PRIME bottle was pretty much a dead giveaway.
Speaking about the partnership, Paul could not contain his excitement on the latest episode of IMPAULSIVE. “This is the coolest thing of my life. I’m not kidding, probably top three accomplishments I’ve ever done. Prime, a drink that KSI and I created, is now the official sports drink of one of the biggest global fight organizations in the world,” Logan says.
Further, “The Maverick” adds that it is a mind-blowing achievement for him, even by his standards. He reveals that the UFC is an organization that he has followed since he was a kid. Thus, the fact that he is now partnering with them, feels something like a “simulation,” and not real life.
Moreover, UFC President Dana White also shared his thoughts on the deal. “We’re excited to name PRIME the Official Sports Drink of UFC and an official partner of the UFC Performance Institute. Logan and KSI have worked hard to build PRIME into the best-tasting, hottest sports drink on the market.” As such, White believes that PRIME should be the go-to drink for professional athletes or people that love working out.
How much is Logan Paul and KSI’s deal with UFC worth?
According to sources, the UFC’s partnership with PRIME Hydration is a three-year deal, worth high seven figures annually. As such, it makes the partnership one of the most lucrative and high-profile deals for both parties. Moreover, PRIME is also the official sports drink of the English Premier League side, Arsenal Football Club.
— UFC (@ufc) January 31, 2023
As the Official Global Sports Drink of UFC, PRIME branding will be present at all UFC Pay-Per-Views and Fight Nights, as well as Dana White’s Contender Series and The Ultimate Fighter. Moreover, the Octagon’s Red and Blue corners will now be known as ‘PRIME Hydration Recovery Zones’. The branding will also be visible on the new Octagon-shaped cornermen stool, which the UFC developed for its 30th-anniversary celebration this year.
Further, PRIME will also be the exclusive Presenting Sponsor for all UFC PPV weigh-ins, with brand placement during the UFC fight week events that highlight its importance.
PRIME will also be given branding opportunities within UFC’s Performance Institutes in Las Vegas and Shanghai, and be named an Official Partner of UFC Performance Institute along with becoming the Presenting Sponsor for the Performance Institute’s Hydration Stations.
— Logan Paul (@LoganPaul) January 31, 2023
Notably, PRIME will make its debut at UFC 284: Makhachev vs Volkanovski. UFC 284 takes place at RAC Arena in Perth, Australia on Saturday, February 11. All in all, the deal stands to be a big win for all parties involved and could set KSI and Logan Paul well on their way to becoming billionaires.
What did you make of the PRIME x UFC partnership? Are you a fan of the energy drink? Will the partnership be a successful one? Leave your thoughts in the comments below.