Alex Albon was one of the drivers to celebrate Halloween this week but in the most unique ways possible. Halloween is the one week when everyone dresses up in the best costumes and cosplays as a character or a ghost. However, Alex Albon used the opportunity for one of the best marketing ideas ever.
The driver took to his TikTok account this week to post an interesting video. Albon was seen standing in front of a mirror when he heard a scary voice asking him if he had done his skincare. The Williams star panics and uses CeraVe to get his skincare done. The video was a promotional video for his sponsor, CeraVe.
ALEXANDER ALBON WHAT IS THIS???😭😭😭😭😭😭💀💀💀💀 pic.twitter.com/2mRMCP1JVf
— leo🐋 (@formuleo_) October 31, 2023
The video’s behind the scenes was also posted on Lily He‘s TikTok. The video showed that the scary voice was done by Albon’s talented girlfriend and was also recorded by her. Albon’s sponsor video became a hit in no time as many fans pointed out just why this video was perfect.
Bro forget Romeo and Juliet, I want what they have 😭😭 pic.twitter.com/CcNK8g6a5R
— Mari (@very_berry99) November 1, 2023
Meanwhile, many fans worshipped the sweet relationship that Lily and Alex share. However, the Williams driver’s incredible acting skills were on display and highlighted for the most of it. This may not be the first time that Albon’s marketing skills have been commended. After releasing his own brand, the driver was applauded for his “Lewis Hamilton” marketing.
Fans applaud Alex Albon for his acting skills
Alex Albon’s new video marketing his sponsor’s products has grabbed attention. The first driver to be commended for his marketing skills is Lewis Hamilton after his great marketing strategy for Almave came to life. However, Albon does not stand far away from Hamilton on that list.
The driver’s CeraVe video to promote the moisturizer and SPF was on TikTok and many were convinced they may need just a little more CeraVe in their life. Alex’s marketing revolved around Halloween which was the perfect time to get everyone’s attention.
One fan on Twitter said, “Give him an Oscar!!!” Referring to the incredible acting that the driver displayed. Another fan added, “Ad of the year. The decade. Fuck, the century.”
Meanwhile, many fans guessed correctly that none other than Lily He was the director of the video. One said, “I just know Lily Spielberg directed this.” Another applauded Lily’s directorial skills by going as far as saying, “A cinematic masterpiece.”
Daniil Kvyat himself commented on the video saying, “Great acting, 👏🏼 Inspirational.” Alex Albon’s great acting skills joining hands with Lily He’s directorial skills reached the right target audience. Many enjoyed the video.