In the world of the NBA, the legacy of Michael Jordan stands tall. However, his first-born Jasmine Jordan with his ex-wife Juanita Vanoy is determined to set her own path. The spotlight isn’t solely on the six-time NBA champion anymore.
Jasmine is making her mark in the business side of basketball. She is the first and only female field rep for the Jordan Brand in Sports Marketing. In an interview with Togethxr, she candidly spoke about her work, life, etc.
She firmly stated, “I am a mother. I am hardworking. I am unstoppable.” Furthermore, she walked us through what her regular day looks like. She starts her day at 6 am, followed by fulfilling her responsibilities as a mother.
Thereby exemplifying what all a woman with intentions can do. She perfectly balances out her time and prioritizes her role as a mother while focusing on work. Jasmine makes sure she works out as she believes “Health is wealth”.
Additionally, her roles and responsibilities as field rep require her to be glued to her phone, laptop, etc and she doesn’t seem to mind the excessive screen time. Jasmine’s determination and hardworking are surely drawn from Michael’s inspirational work ethic.
Jasmine Jordan makes history as she develops the largest WNBA roaster
Jasmine has been taking Jordan brand to new heights and actively working to make it more grand. In the interview, she revealed her proudest moment which was to pull off signing nine WNBA athletes. Making it a total of 11 active players, which is the largest WNBA roaster.
Furthermore, she spilled out details on how they flew down 8 of our 11 ladies to Florida and did a media round table. Jasmine managed the whole interaction in a way that the players got to meet Bulls star Michael Jordan and talk to him. Her aim was to make them feel what’s it like to be a part of the Jordan family.
She emphasized that she truly meant that they will be part of the family as they make sure to get to know the person. Furthermore, she stated, “For women specifically to know that they belong in the same room and sitting at the same table that I am”. Her determination for equality and to empower women in sports is prevalent in her words as well as her actions.
Additionally, she has come up with various initiatives to uplift and give back to the people. Her “Wings Scholars program” initiative aims to give scholarships to underprivileged students. Therefore, she actively works for the brand’s devotion to making a positive influence on society.