Kim Kardashian has undeniably made a name for herself in the entertainment and business industry. Now with her co-founder brand SKIMS signing a deal with NBA to be the official men’s underwear partner, she is all set to leave a mark in the league. Not only NBA, she has also made a deal with the WNBA, and USA Basketball.
This news has taken the internet by storm, and fans worldwide have varied takes on this partnership. Kim is not a new name for basketball and athlete fans, as she has been linked to various athletes in the past. So on, her deal with the league has left fans questioning this decision. Additionally, there are others who are evidently happy about the news.
One of the fans mentioned that the Kardashians should remain out of the league. They stated, “This is honestly the very last thing this powder league needs. I love basketball but we need to keep the Kardashians out of it. Unreal.”. Along the same lines, another said, “NBA is finished, man”. It is evident that some of the fans are unhappy about this decision, as well as refuse to believe it as one said, “This has to be photoshop”.
Furthermore, at the other spectrum are fans who are excited and happy about this news. One of them said, “Wow she making billion-dollar moves”. Another fan mentioned, “Everything she touches turns to gold”. Additionally, a fan expressed their excitement and emphasized how this is a game-changing move.
SKIMS by Kim Kardashian has reached a $4 billion valuation
Kim Kardashian has been in the business industry for a while now. She has actively taken care of various family businesses and co-founded SKIMS in 2019. Recently, her brand has been doing quite well and was valued at a whopping $4 billion.
Now, with the release of the men’s collection and signing a deal with the NBA, WNBA, and US basketball this is likely to increase by a significant amount. Shai Gilgeous-Alexander has become the first NBA player to sign with the brand as an ambassador along with other athletes.
Introducing the SKIMS and NBA partnership. SKIMS is now the Official Underwear Partner of the NBA.@skims @KimKardashian pic.twitter.com/sSffQQye6x
— NBA (@NBA) October 30, 2023
Furthermore, the brand is renowned for working to promote body positivity and truly be a size-inclusive brand with products that fit perfectly. They claim that the products are tailored for different body types, and help people be comfortable in their own skin.
Additionally, Kim Kardashian is renowned for her acting career and has been a part of Disaster Movie, Ocean’s Eight, etc. Her social media presence is significant and she has over 360 million followers on her Instagram account. She has modeled for various other brands and magazines along with her own brand SKIMS’.