NBA fans love the business strategy that Luka Doncic plans to utilize. As most of us should know, Doncic is an upcoming NBA superstar and is playing for the Dallas Mavericks. Although he has yet to win an NBA championship or make the NBA Finals, several experts and analysts predict that he will be the next face of the league.
As a result, it is no real surprise that he has been signed on by the Jordan brand. While it initially started out as a subset of Nike, the Jordan brand has been incredibly successful over the years. In fact, one could argue that it has played a huge role in the financial success that Michael Jordan has seen.
Coming back to Doncic. recent reports revealed that he has a unique plan to promote his upcoming signature shoe. With that being said, let us take a closer look at the plans the Mavs star has and how fans are reacting to it.
Luka Doncic plans to unveil the Jordan Luka 3 on a floating basketball court
Although he has been in the league for only a few years, Luka has made a significant amount of money and is estimated to be worth around $25 million as of 2023. Most of his earnings have come through his NBA salary and other endorsements.
Luka Doncic is unveiling his new Jordan brand shoe by hosting a 3×3 tournament on a floating court in Slovenia 🔥 pic.twitter.com/3CeMP9hAh6
— Joe Pompliano (@JoePompliano) September 16, 2023
In order to promote the upcoming model of the Jordan Luka 3, he constructed a basketball court with the ability to float in water. Doncic also plans to conduct a 3×3 tournament on his new court in Slovenia. Upon hearing his plans to promote his latest shoe, many fans on the internet were very impressed.
However, some instantly pointed out that playing on a basketball court in the middle of a lake might not be the best idea. After all, one wrong pass or miscalculated shot might stall up the game for long periods of time, “Hopefully, no one makes an errant pass…”
Hopefully no one makes an errant pass.. pic.twitter.com/hyTKzZITPs
— Drew Maven (@DrewMaven) September 16, 2023
— Brett Boerman (@brettboerman) September 16, 2023
Nonetheless, the majority of the basketball community has taken this news positively and is looking forward to this special unveiling. Although many fans would undoubtedly like to play on Donic’s new court, the players for his 3×3 tournament and the overall selection process are yet to be announced. In any case, we look forward to finding out if his efforts will improve the sale of his signature shoe.