Things that are happening in the NBA are beyond imagination these days. Promotional videos have a bad reputation for going out of their limits, but this new promo by the Atlanta Hawks is just way out of hand. Everything was OK until the Atlanta Hawks released a video on Thursday that completely broke the internet.
The Hawks utilized a spoof of ‘OnlyFans‘, a website that hosts adult content makers, to promote the NBA’s In-Season tournament in a post on X. Within a few seconds, hundreds of NBA fans were asking questions on social media about the squad, perplexed as to why they were watching insane OnlyFans videos.
Admin im at WORK
— Qst/\x (@Quinstax) November 9, 2023
“Admin I’m at work,” read the top comment on the post on X. Despite having over 35 million views at the moment, it also has over 3,000 comments, which are mostly negative for the Hawks. Fans were confused as to what they were actually seeing and if it was the official Hawks account that posted it. “Who’s idea was this” wrote a jumbled fan with a confused emoji.
The tweet features the Hawks mascot, aka ‘Harry the Hawk‘, striking a sensual position on a bed while jazzy, light music plays. A woman’s voice then interrupts, stating, “Only Hawks fans know where the real action is.” Even though some of the fans seemed to be offended by the tweet, it appeared that they were enjoying it.
Trae Young reacted to the Atlanta Hawks’ spoof of OnlyFans
While some fans were also completely enjoying the unique move by the Hawks, others were asking to delete the post. Being appreciative of the effort the franchise has put into making the promo, a fan wrote, “Everybody who had a hand in putting this together needs a raise.”
MANNNNNNN DELETE THIS SHIT!!!!!!! https://t.co/voIPvogVa4
— Dejounte Murray (@DejounteMurray) November 9, 2023
While some people thought the footage was humorous, others weren’t too fond of it, including Atlanta celebrities Trae Young and Dejounte Murray. It’s obvious that the Hawks’ social media crew did not initially show the video to its players. Within hours of the video being uploaded, star guard Dejounte Murray—who, together with Trae Young, forms Atlanta’s potent backcourt tandem—called out his employer on social media.
“MANNNNNNN, DELETE THIS S***!!!!!!“, Murray wrote on his X page, while Trae Young was just fed up when he wrote, “I had no part in this,” along with an emoji smashing its head. The Hawks haven’t taken down the video in spite of the criticism, and they are determined to use it to hype up supporters for their first-ever In-Season tournament matchup against the Detroit Pistons on November 14.