Kyrie Irving is undoubtedly one of the biggest stars of the modern-day basketball scene. He commenced his professional journey in 2011 after being selected No.1 overall by the Cleveland Cavaliers. In an unexpected turn of events, instead of playing the role of Robin to LeBron James‘ Batman, Irving set himself apart from it to write his own legacy. Since then, he’s been a sensational performer.
Known for his impeccable finishes at the rim and dribbling skills, the former rookie of the year quickly rose to the top. His dominance on the floor caught the attention of sports brands and it eventually landed him a $11 million deal with Nike. His signature sneakers were one of the highest-selling shoes in recent history. However, over the last couple of years, Irving transformed into one of the most controversial stars of the NBA.
Kyrie Irving says his signature shoes made Nike 2.6 Billion in Revenue over the last 7 years. “I am one of them ones” pic.twitter.com/EH9lkDGfNf
— Black Millionaires ® (@Blackmillions_) July 3, 2023
Around the time that the 2022-23 season began, Kyrie Irving found himself in deep waters. His reputation within the league was already quite questionable due to his absurd beliefs and habits. But it wasn’t until he “promoted” an antisemitic movie called “Hebrews to Negroes: Wake Up Black America”, that everyone ridiculed his existence. At first, Irving remained unapologetic for his actions but he eventually gave into the pressure of league authorities to surrender himself.
Kyrie Irving signed a five-year deal with Chinese shoe brand ANTA
Kyrie Irving missed a large chunk of games during the start of the 2022-23 regular-season as a result of his actions. But the lowest blow of them all was when Nike severed ties with the controversial star. Nike claimed they wanted nothing to do with someone who promoted hate speech and antisemitism. Kyrie’s signature line generated a revenue of $2.6 billion over the last seven years.
Kyrie Irving in Anta 👀
— NBACentral (@TheNBACentral) June 11, 2023
The former Brooklyn Nets point guard found no reason to hang on to it and eventually returned in late November. He averaged 27.1 points, 5.1 rebounds, and 5.3 assists per game before the Nets shipped him to the Dallas Mavericks. But now, Irving has found a new home to call his own, ANTA. The Chinese-based company is famed for endorsing Klay Thompson, a fellow draft peer.
Kyrie Irving has signed a 5-year endorsement deal with Anta Sports, per @ShamsCharania
The deal will also make him the Chief Creative Officer at the company and will allow him to recruit/sign other players and collaborators.
(via @Junjdmh) pic.twitter.com/CnvtMV6VIF
— B/R Kicks (@brkicks) July 12, 2023
Kyrie recently agreed to a five-year deal with ANTA. And besides being their newest representative, Irving was also given the role of chief creative officer. The estimated value of the contract remains unknown but the 2016 NBA Champion has a few tasks on his hands. He will be responsible for recruiting players, influential figures, prominent musicians, artists of various kinds, and many more. Irving’s performance will gradually add on to the chances of curating a new signature line.