SUMMARY
- Spotify has inked a new multi-year deal with Joe Rogan of The Joe Rogan Experience.
- The new deal is worth a whopping $250 million and will make JRE available on platforms other than Spotify.
Spotify has inked a new multi-year deal with podcaster Joe Rogan for the podcast The Joe Rogan Experience, worth up to $250 million. According to the new agreement, the podcast won’t just stream on Spotify but also on other audio platforms. Earlier, Spotify held the exclusive rights to The Joe Rogan Experience.
In May 2020, Joe Rogan signed an exclusive licensing deal with Spotify. The deal was reportedly worth around $200 million for 3.5 years, making it one of the most significant agreements in the podcasting industry at that time. For the last three years, The Joe Rogan Experience has been exclusive to Spotify; however, that won’t be the case now.
Other than Spotify, fans of the show can stream the podcast live on Apple Podcasts, Amazon Music, and YouTube.
How much money will Joe Rogan earn with the new Spotify deal?
Joe Rogan will receive a guaranteed minimum fee from Spotify. Moreover, according to this new agreement, Spotify will also take responsibility for the distribution and ad sales of the podcast. A share of ad revenue will also go towards Joe Rogan, according to The Wall Street Journal.
The decision to not hold exclusive rights to the podcast and make it available to other platforms comes under Spotify’s revised strategy, which aims to do away with exclusive rights to ensure broader distribution.
The Joe Rogan Experience, which debuted in 2009, has become one of the most popular podcasts in the world today.
“Since the podcast has been exclusive to Spotify, overall podcast consumption on the platform has increased by 232%,” the company said. Moreoever, Spotify made 80% more revenue compared to 2021.
It’s safe to say the new deal is going to push Joe Rogan’s net worth upward. With a reported net-worth of $200 million, Rogan’s net worth after the new Spotify deal will likely touch the $400 million mark.