Social media sensation & professional boxer, Logan Paul has been in the spotlight due to his upcoming boxing match against MMA fighter Dillion Danis. Apart from being a boxer & WWE wrestler, Logan is also the co-founder of PRIME hydration drink alongside, fellow social media star KSI.
Logan Paul recently made an appearance on his brother, Jake Paul‘s podcast BS w/Jake Paul. They discussed various topics including his upcoming fight and the Nina Agdol lawsuit among others. During the podcast, one interesting question came up regarding his plans to leave PRIME.
“All I know is foot on the gas for like forever, until I’m no longer part of the company, which I just don’t see happening,” said Logan when one of the co-hosts asked him if he’ll ever leave PRIME. “I always want to have & retain ownership in Prime, even if it’s a little bit,” further elaborated Paul making his intentions quite clear with the brand.
Logan Paul has watched this brand grow through its ups & downs, from the controversy related to the amount of caffeine to becoming the official drink of the UFC. “I really feel like this company is my baby & I really think it’s a great company, so I’d love to ride with it for the rest of my life. I’d love for it to become a legacy brand like why can’t it be the next Gatorade.”
Logan Paul’s plans to beat Gatorade with PRIME
Logan Paul is scheduled to face Dillion Danis on MF & DAZN: X Series 10 – The Prime Card, which is due on October 14, 2023. The promotion of this fight has garnered mainstream attention due to the antics of Logan’s opponent Dillion Danis and the lawsuit launched against him by Nina Agdol.
Apart from boxing, Logan Paul alongside KSI, is also working on expanding the PRIME brands to other countries. Paul & KSI recently announced that they will be launching PRIME hydration in countries like India & South Africa very soon. Given the popularity of both Logan Paul & KSI, this expansion is bound to be a huge success for the duo.
Currently, PRIME is valued at $10 billion and this number will keep on growing with the release of new flavors along with its global expansion. The company has already signed top athletes like Erling Haaland & Isreal Adesanya.
All these big moves can make PRIME a bigger legacy brand than Gatorade. Logan believes that PRIME will beat Gatorade in the long run being the healthier alternative with 0% sugar content.
Do you prefer Gatorade or PRIME? Let us know in the comments below.