With the 2023 F1 season completed, the fans and teams now look forward to the 2024 season. This year, Formula 1 was completely dominated by Red Bull. They won all but one race on the calendar. Before we see cars on track again for the 2024 season, the fans will be looking forward to seeing the new livery for all the teams.
Pre-season testing for the 2024 season is scheduled to start on February 21st, 2024. The first Grand Prix of the season will start the weekend after pre-season testing. Until then, the fans will not be able to see all the cars on track at the same time. However, we could expect some action when the livery of the cars is being announced.
When will the F1 teams reveal their livery for the 2024 season?
After the completion of a Formula 1 season, the most awaited moment is for the teams to announce their liveries for the upcoming season. There are some teams who usually stick with their original colors like Red Bull and Ferrari. There are also teams who make changes based on branding and sponsorships.
Before the next season starts, it is exciting to see what new colors we will see on the track and when it will be announced. With the pre-season testing scheduled to take place on February 21st, we can expect the teams to announce their liveries before that. Some of the teams have already announced the dates for the livery reveal. Let’s take a look at each of the teams and when they will announce their livery.
Haas
The Haas F1 team is yet to announce the date for their livery. Last season they were the first ones to do so and they were also the last to announce the date. We can expect the team to retain the same colors as the 2023 season. There could be a few minor changes but nothing big is expected as no major sponsors are announced by the team.
In 2024, Haas will be looking to get out of the bottom spot in the WCC. For the last few years, Haas has remained to be the worst team in F1. However, their experienced driver lineup should help them get out of this position in 2024.
Sauber
The Sauber F1 team has announced them. We can expect some fresh colors on the track from this team. For the last few years, Alfa Romeo was the works team for Sauber and ran the car under their own colors.
Buckle up, it’s almost time 🕐💨
You don’t want to miss this one. 5.2.24 pic.twitter.com/JGyG7KYjZF
— Alfa Romeo F1 Team Stake (@alfaromeostake) December 22, 2023
With the team going back to the Sauber name this season, we can expect them to make some major changes in their livery. The team is also yet to reveal the name for the season. This could give up some idea as to the colors they will be running. For the 2024 season, the team will be running with the same driver lineup.
AlphaTauri
AlphaTauri is yet to announce the date for their livery launch. However, we can expect some changes in their colors as well. Earlier in 2023, Helmut Marko announced that the team would undergo a rebranding and restructuring for the 2024 season. They are expected to be signing a title sponsorship deal with a highly-renowned brand. We can expect the name of the team also to undergo some changes.
There are a number of rumors that AlphaTauri will be running a version of Red Bull’s RB19 in 2024. Since both teams are owned by the same group, they will be helping each other out. Some teams have shown some concern for this as it gives both teams an advantage while competing in the sport.
Williams
Williams F1 team has announced the launch of their livery to be on 5th February. Since the team is not taking on any new major sponsors, we can expect them to maintain their colors. For the last few years, the team has run with a blue livery.
2024 Season Launch: LOCKED IN 👀🔒 pic.twitter.com/MWJwcwRIZ2
— Williams Racing (@WilliamsRacing) December 22, 2023
Going into the 2024 season, Williams will be looking to challenge the mid-field. This means taking the challenge to Alpine for 6th place in the Championship. The team has retained the same driver lineup as last year with Alex Albon and Logan Sargeant. Williams will be expecting Sargeant to have a better season than his rookie one. Or else they will need to look for replacements.
Alpine
Alpine is yet to announce the date for their livery launch. Since there are no major sponsorship changes and no rebranding for the team, we can expect Alpine to maintain its original blue color. Ever since the Renault team was rebranded to Alpine, they have maintained their colors for the car. Last season, the team launched thier livery on 17th February. There is a possibility that the team could launch their livery a bit earlier this time around.
Alpine was stuck in the middle of the WCC. They were not at the top, competing for podiums, or at the bottom of the table. All the other teams were either competing for podiums or trying to get out of the bottom positions of the table. In 2024, Alpine will be looking to challenge Aston Martin and McLaren to finish higher than they did in 2023.
Aston Martin
Aston Martin has set the car reveal date for February 13th, 2024. For the 2024 season, Cognizant is no longer a title partner for Aston Martin. Instead, the team has taken Aramco as their title partners. However, a major change in their colors is not expected. But there should be some change in the sponsorship branding based on how much money they are giving the team. But the car will maintain its Aston Martin green.
12.02.24. Silverstone.
Hyper-focus.
Get ready to welcome the #AMR24. pic.twitter.com/j2bmgshHDV
— Aston Martin Aramco Formula One Team (@AstonMartinF1) January 4, 2024
During the start of the 2023 season, Alonso was able to take the challenge to Mercedes and even Red Bull at times. This helped them secure P5 in the WCC. However, they will be looking to do something similar or better in 2024.
McLaren
McLaren F1 team is yet to announce the date of their livery launch. Since the team has their own identity with their papaya orange, it is very unlikely that we will see different colors on the McLaren. However, it was rumored McLaren was getting new owners. While it is unlikely that they will change the identity of the brand, they could have some influence on the livery for the 2024 season. But as it stands, no deal has been confirmed.
In 2023, McLaren made some incredible progress in their developments. They will be looking to continue this progress into the 2024 season and take the challenge to Red Bull for the Championship. Lando Norris and Oscar Piastri will continue driving for the team in the near future.
Ferrari
Ferrari was the first team to announce their livery launch date for the 2024 season. Last year, Ferrari had the best livery launch in front of the fans and on track. The drivers even took the car for a run around the track right after the reveal. Ferrari is set to reveal their 2024 challenger on February 13th, 2024. Given that it is a Ferrari, there is no doubt that the car is gonna be red.
An important date for your diaries…
2O24 loading ⏳ pic.twitter.com/z763D555jJ
— Scuderia Ferrari (@ScuderiaFerrari) December 18, 2023
Both Carlos Sainz and Charles Leclerc will be out of a contract after the 2024 season. Ferrari will be looking to secure both drivers for their future as they have been performing well for the team these last 3 years. Fred Vasseur has given a timeline as to when we can expect the team to secure their drivers.
Mercedes
Mercedes is yet to announce the date for their livery launch. For Mercedes, the colors could be a bit unpredictable. Since they came into the sport, they have been running their silver livery and got the name, the Silver Arrows. However, in 2020, the team switched to an all-black livery to show their support for the BLM movement. In 2022, the team went back to the silver livery but again changed to black in 2023. So it could go either way for Mercedes in 2024.
Mercedes are going for an entirely new concept for the 2024 season. They are hoping that this will give them the boost they need to challenge Red Bull for the Championship. This should give Lewis Hamilton the chance to win his 8th Championship after a tough loss in 2021.
Red Bull
Red Bull is yet to announce their launch date for the 2024 livery. There is no doubt that Red Bull will also maintain the same colors as Ferrari. The team has not changed their primary colors since their entry into F1. At the most, they will choose a different shade of the color.
The main question concerning Red Bull is whether they will be able to continue their domination into the 2024 season. During the final few races of the 2023 season, we saw other teams close up to the Austrian team. We could see the teams continue this progress and catch up to Red Bull in 2024.