F1 has become a known runway show, especially for the likes of Lewis Hamilton, however, the sport is taking it up a notch with a new outlook on fashion. The sport has recently found a much bigger platform with an increasing amount of viewers.
And with the celebrities that one may come across during a casual grid walk have held some fans. However, it seems like the sport has now taken the fashion that comes with the race suits and the merch that drivers wear at the paddock much more seriously.
Although Lewis Hamilton is mostly seen in some of the best fashions, the other drivers can be seen in their team uniforms. Although there is nothing wrong with it, F1’s growing popularity has fans wanting more.
So when it came down to fashion and creating some unique designs for race suits and team uniforms, they had the right guy ready and it was not Lewis Hamilton. A$AP Rocky was made the creative director of PUMA Group’s Formula 1 partnership.
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The rapper and growing fashion tastemaker has been complimented for his incredible street-style outfits. Rocky will be helping with creating some fun merch, F1 apparel, and much more.
The first collection is set to include accessories and apparel and will be a “limited edition”. The pictures for their recent collection show Rocky flexing a black tracksuit with racing gloves and white, red, and orange combination sneakers.
A$AP Rocky talks about his plans for the PUMA X F1 partnership
A$AP Rocky made another move to bring his creative genius to the test. The rapper was made the creative director which brings in many new challenges and creative freedom for the rapper. He already has plans for 2024 and 2025.
Rocky believes he can bring some holistic ideas and designs for both racewear and fanwear items. Nonetheless, he will also be helping in the marketing department of PUMA. It has been considered an effort to bring motorsports and streetwear closer.
A$AP Rocky said, “Working with brands as iconic as PUMA, and as innovative as F1, has been truly inspiring. When the world sees what we are doing, I believe a shift will happen with how the brand approaches taking risks and working with diverse creatives.” Rocky’s creative genius was applauded and praised as he resided in the position.
Just Lewis Hamilton showing ASAP Rocky around the Mercedes garage in Miami 😎 pic.twitter.com/65omJsI5oL
— ESPN F1 (@ESPNF1) May 5, 2023
Earlier this year, Rocky also visited the F1 scene for the Miami Grand Prix and met another fashion icon, Lewis Hamilton. The two were seen getting in some interesting conversation while Hamilton showed the rapper around in the Mercedes garage.