With Hugo Boss coming in with a major deal with Red Bull’s junior team, fans seem to be familiar with Hugo Boss in Formula 1. This is probably because fans would have seen the Hugo Boss logo in Formula 1 cars previously.
Earlier this year, it was announced that Red Bull was going to rebrand AlphaTauri to something else. There are fans demanding that they return to the Toro Rosso name. The team first entered the sport with the Toro Rosso name which translates to Red Bull in Italian. The team is based in Faenza which is just a few miles from Imola. Even Daniel Ricciardo who once drove for Toro Rosso and is currently driving for Alpha Tauri said it would be cool if they bring back Toro Rosso.
It’s great news that long-time #F1 sponsor-partner Hugo Boss have returned to F1 – this time with Aston Martin. It’s an excellent premium brand match. Our reserve driver Nico Hülkenberg & our driver ambassador Jess Hawkins did the honours at the launch. 👍 pic.twitter.com/HCAWtUlWwi
— Matt Bishop 🏳️🌈 🏁 (@TheBishF1) June 30, 2022
While the official name is yet to be confirmed, it has been reported that the Hugo Boss name would be a major part of it. Hugo Boss has sponsored multiple Formula 1 teams in the past. So this is not their first stint in Formula 1. However, they have never been a major part of a Formula 1 team. The high-end fashion company has reportedly completed a major deal to become a title sponsor of Red Bull’s junior team.
Hugo Boss has sponsored Mercedes and McLaren in the past. But most recently, they sponsored Aston Aston Martin’s F1 team. However, this will be the first time as title sponsors for them.
What will happen to the Red Bull junior team after the Hugo Boss deal?
There is no doubt that the Hugo Boss brand will be a part of the official name. However, we cannot tell for certain if it’s going to Hugo Boss or just Boss. Based on the company’s history as a sponsor, it can be assumed that it will just be Boss.
Along with this partnership, Helmut Marko has announced that the junior team will not be designing all of their parts as they have been doing for the last 3 years. Instead, they will be copying as many parts from Red Bull as permitted by the regulations. This could mean that they will be copying part from Red Bull’s RB20. Or it could mean that they will be running a version of the RB19.
🚨 RUMOUR : AlphaTauri could be set to run the RB19 in 2024
Crofty said:
“There are lots of reports that the plan is under whatever name they’re going to be, maybe Toro Rosso once again, that they run this year’s Red Bull next year.”[Sky Sports F1 podcast] pic.twitter.com/qM1yBREEEC
— RBR Daily (@RBR_Daily) August 3, 2023
Either way, this could be good news for the Red Bull junior team as the Red Bull car is completely dominating the grid. Right now, AlphaTauro is at the bottom of the WCC table. With Red Bull’s car parts, they could challenge the midfield. This could allow the drivers to get a taste of the Red Bull car. It will also be convenient for the Red Bull team to transition their junior drivers to the senior team at Red Bull.
Let’s wait and see what more information we get from Red Bull and Hugo Boss regarding the deal. the driver lineup for the 2024 season is also yet to be finalized. Who do you think will race for Red Bull’s junior team in 2024, and what will the team’s name be? Post your answers in the comment section below.