SUMMARY
- Lewis Hamilton's rumored Ferrari F1 union has sent shockwaves through the motorsport industry.
- The latest Hamilton-Ferrari buzz has led to massive hike on the stock markets, according F1 pundit.
The world of Formula 1 has granted drivers multiple opportunities and while some have taken different paths, Lewis Hamilton rose out of it as a brand. Hamilton has been known for his many business prospects and his influence in the market which brought about the discussion of him being a brand rather than a driver.
However, with the rumors of his switch to Ferrari from his decade-long team, Mercedes, the Briton has been left in a tight spot. The rumors were only accepted after Sky Sports F1 released the champion’s move to Ferrari in 2025. While this left Carlos Sainz in a tough spot, Hamilton’s brand became a topic of discussion as Ferrari’s market value rose by 6%.
Did Lewis Hamilton help with Ferrari’s market value?
Lewis Hamilton has been a major name in and out of the sport. The Briton has made his name through his impeccable way of expressing himself through fashion, vegan food, and his drive for the sport. Until now, the champion rocked in the Brackley outfit and won seven championships. However, his hunger got to him as news of his switch to Ferrari in 2025 came through.
However, it was after the news of his switch, it was reported that Ferrari’s market value spiked by 6% and marked the market capital value of $61 billion. Meanwhile, Karun Chandhok mentioned Hamilton’s news of a shift to the Monza team was valued at $4 billion. Nevertheless, it was debunked as the rise in their market capital had nothing to do with the seven-time champion’s move to Maranello.
The power of the Lewis Hamilton brand….
Ferrari’s share price has jumped 6% today – on a market cap of 66 billion, his news is worth $4 billion!
— Karun Chandhok (@karunchandhok) February 1, 2024
Ferrari recently released their quarterly financial reports and their earnings for their investors for the fiscal year 2023. Their financial reports showed a 55.12% change from 2022 to 2023 as they evaluated their earnings before interest and taxes (EBIT) at $61 billion. This was done after the investors broke a sweat, witnessing the gradual decrease in Ferrari’s market capital in 2022.
However, their profits have increased solely because of their “personalization offerings” which allow the elite members of Ferrari to build their cars according to their taste. Meanwhile, as big of a move as it was, Hamilton’s shift to the Prancing Horse had nothing to do with their market capital value increasing and more with the Briton’s hunger for his 8th record-breaking championship title.
David Croft comments on ‘Seismic’ Lewis Hamilton-Ferrari move
While the F1 community was already mourning the change in the Spanish Grand Prix circuit and Andretti was rejected to enter F1, another bomb was dropped on the fans. Lewis Hamilton’s move to Ferrari caught everyone off guard with no comments from the Briton and the Monza team. However, it seems there is one happy with the sudden shift more than others.
David Croft commented on Hamilton’s move to Ferrari and gave his insights on how it is a great opportunity for the champion. He said, “Always thought it would happen one day, finally it will and it seems as early as 2025. Seismic move just as it was when Lewis joined Mercedes and like that I don’t see the negatives. But wow, undoubtedly the biggest transfer on transfer deadline day!”
View this post on Instagram
The commentator loved the move with hopes of seeing it all change for the Briton in 2025. While his 2021 season was a heartbreak, he has moved forward to cease his moment of breaking the record in F1 and has already started walking on that road.