Grammy-nominated artist and designer A$AP Rocky is finally associated with Formula 1. He is starting an exciting new chapter in his career as the Creative Director at PUMA, reinforcing a long-term connection with an emphasis on the motorsports sector.
This exciting development comes after PUMA and Formula 1 recently announced a long-term partnership that includes their exclusive licensing and trackside retail presence at every Formula 1 event.
This intriguing partnership between the famous fashion label and the gifted rapper is expected to provide Formula 1’s growing fan base with fresh perspectives.
The global arena of motorsport will be lent new meaning by A$AP Rocky’s style, distinctive creativity, and understanding of culture. Fans can expect a fantastic limited-edition PUMA x F1 collection in the coming year, which was conceptualized by none other than A$AP Rocky.
Puma names ASAP Rocky The Creative Director of their Formula 1 Partnership!š¤ pic.twitter.com/vRR9Q5ItTe
ā Outlander Magazine (@StreetFashion01) October 23, 2023
When asked about this new venture, the rapper said, “Working with brands as iconic as PUMA, and as innovative as F1, has been truly inspiring. When the world sees what weāre doing, I believe a shift will happen with how brands approach taking risks and working with diverse creatives.”
In 2025, A$AP Rocky will be entirely engaged in the creative process, overseeing the development of PUMA x F1 goods that range from high-fashion apparel to racewear.
A$AP Rocky accompanies Rihanna’s rumored ex-boyfriend Lewis Hamilton
The seven-time World Champion’s long dating history is no secret. Amidst his dating rumors with the Columbian pop star Shakira, Lewis Hamilton was spotted with Rocky at the Mercedes garage during the Miami Grand Prix this year.
Fans were abuzz over American rapper A$AP Rocky’s visit to the Silver Arrows camp. A number of photos of the duo appeared on the internet, capturing their spontaneous get-together.
Just Lewis Hamilton showing ASAP Rocky around the Mercedes garage in Miami š pic.twitter.com/65omJsI5oL
ā ESPN F1 (@ESPNF1) May 5, 2023
Going back a little, it was reported a few years ago that Hamilton was seeing pop artist Rihanna romantically, however, neither of them made their relationship public. But Rihanna and A$AP Rocky revealed their own romance in 2021, and the couple finally had their first kid in 2022.
Although that affiliation is long forgotten, Lewis Hamilton remains one of the most renowned figures in Formula 1 as a sports and fashion icon.
This new venture of A$AP Rocky with PUMA guarantees his frequent appearances at the paddock. He will be in charge of managing the design process for all F1 merchandise produced under the PUMA label and slated for release at the upcoming Las Vegas Grand Prix.
In his statement to the media, he acknowledged his joy about the connection and the desire to enter the Formula 1 arena to make an impact.