There is a bright side for those who enjoy witnessing the thrills of Formula 1 races with a firsthand view of the scheduled locations. In an agreement that values QuintEvents at a lovely $313 million, Liberty Media, a conglomerate with roots in Colorado and a reputation for its engagement in sports and entertainment, has made a strategic move by purchasing over 90% of the firm. It’s critically important to remember that QuintEvents and Formula 1 will still exist independently.
However, this collaboration will allow a wider audience to advocate and encourage participation in Formula 1 events. Liberty Media, well known for operating the Atlanta Braves, Formula 1, and SiriusXM, aims to take advantage of any possible synergies in this new alliance. With this contract, Liberty Media’s Nasdaq-listed Formula One Group stock, which is presently valued at $67.20 per share, will be linked to QuintEvents’ operations.
🎉 Liberty Media acquires Quint Events, F1’s official ticket and travel provider for $313M.
This deal means a broadened scope of operations, leveraging Quint’s expertise to provide fan engagement experiences for F1, NBA, the Kentucky Derby, and MotoGP. pic.twitter.com/DkVeIW5w1L
— Vincenzo Landino (@vincenzolandino) September 7, 2023
So, if one wishes to experience watching drivers like Max Verstappen, Lewis Hamilton, Fernando Alonso, and Lando Norris race on the track, this is their chance. QuintEvents is no new to the arena of sports; in the recent past, it even staged NASCAR’s Chicago street race and worked with many NFL clubs. QuintEvents’ purchase by Liberty Media is an important move in the sports and entertainment industries and will deliver unforgettable experiences for fans across the globe.
Latest F1 acquisition: Who are QuintEvents & what do they do?
Quint, a company that has been making waves in the sports world, has caught the attention of Liberty Media. This has been achieved by creating something known as “F1 Experiences,” which goes much beyond the typical VIP Paddock Club arrangement. Providing official tickets, top-notch hospitality, and extraordinary travel experiences to some of the biggest and best athletic and entertainment events in the world is their area of expertise.
This recent interview from Liberty Media’s CEO feels like a sad acknowledgment of their product losing it’s shine
Domenicali is selling him the same bullshit Sky F1 and F1 media is telling us
“Ohh look the midfield is so good, look at the FIELD SPREAD!!!”
And it’s not working
— Buc Nasty 🏁 (@premystic) September 7, 2023
Founded in 2002 by Brian Learst, QuintEvents, based in Charlotte town of North Carolina, has built a reputation for itself by managing the F1 ticket and travel programme for the world-famous racing series since 2017. QuintEvents’ collaborations with various other organizations, such as the NBA, MotoGP, and the Kentucky Derby, in addition to Formula 1 as a whole will also reap the rewards substantially from the acquisition.
What makes Quint stand out is how they put it all together and it goes beyond merely having a seat in a nice suite. They provide distinctive experiences that are particular to them. And they do this through their special collaborations with the events’ organizers. So although Quint may not be widely known yet, it is the entity behind some of the greatest and most prestigious events in the sports industry, and with Liberty Media involved, they will be big!
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